Leave your mark.


Tell your story with skill

Be in control

Explore your full potential

Slashers are born out of the feeling of instability and a lack of control.

Your desired life feels constantly held up by the need to survive. 

You're not ready to quit your 9-to-5, but you're desperate for options. 

You're already multi-tasking and doing work outside of your job description. That's why you're starting to question yourself why can't you start a new source of income with the skills you have.

It feels like not trying is more damaging than trying and failing at this point. 

Because you see others succeeding in unconventional ways, and you yearn for such a change yourself.

Fashion Woman

It's like your insurance policy

  • You're not looking to earn millions of dollars (though that would be nice), but only for a way to cut through the noise, explore your true passion, and market your skills

  • Being a small but content slasher without investing a lot of money would be nice

  • Being a slasher may open up new streams of revenue, new job opportunities, and at the least, a less boring lifestyle and something to look forward to after work

  • Just by knowing you have something on the side as a backup plan if all else fails gives you a peace of mind

  • You know you need to somehow put yourself out there, or you'll remain stuck in the present, and that's not what you'd like

Why waste time on preventable mistakes?

Yes, becoming ​a slasher is a lot of hard work. And yes, it requires you to step out of your comfort zone. Most certainly, it will require you to think about creating content and posting on social media from a completely different perspective. But what I can guarantee is it is totally worth the while. Simply for the fact that if you don't change, the world will leave you behind. 


Look at what COVID has done to so many people with what they thought were stable jobs. Look at how reality TV shows on stations like Viu TV have given regular people a chance to shine.

Look at how social media platforms like TikTok and Instagram have allowed creators to start their own businesses. 

So many people have been left in the dark just because they haven't been marketing their skills. But now is your chance to learn.



One-on-one programs and group-based sessions 

Online Course

Learn at your own speed with video, downloadables, infographics, and more


On-demand lecture video specifically made for slashers looking to acquire their first client with content marketing

Why should you trust me?

Let's hear it from those who I have mentored.


Priscilla Ng

"Joyce was the very first editor that I worked with. I was writing feature articles for her website and loved every moment of it because of how freely I could express my ideas and vision in curating articles; from contacting artists who I personally followed and loved, to planning interviews, and to creating the write-up and layout of the article, Joyce provided me with an immense amount of artistic liberty and space to develop my creative vision. I felt that she was able to give me timely advice and constructive criticism, but also trusted and saw me as a content creator. 


As a result, I was able to submit a feature article I wrote to the South China Morning Post summer internship program, and was accepted as a summer editorial intern. My experience working with Joyce had also indirectly landed me my current job at an international risk investigations firm, as I was asked to talk extensively about my passion for writing which I had honed there, and how I took ownership of my ideas and the articles I had written. 


Working with Joyce, I had learned the importance of establishing a personal creative portfolio, in order to build my brand and standing as a content creator. I owe my gratitude to her and how well she managed me as a remote freelance writer based in Vancouver at the time through effective communication and a highly regularized posting schedule."

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Miko Yam

"I first started working with Joyce by helping her out on an Adidas neo Facebook campaign. I had no similar prior experience at all; I only started because I like to write. But Joyce took me onboard anyways and taught me how to create good content.


Everything went on very smoothly, and as I was working with Joyce, I realized that writing skills were not everything. You also need to have a strong marketing concept, understand your target audience’s desire and needs, identify the product’s unique selling points, and create based on that. Besides, you also need to be able to communicate with other production teammates effectively. Particularly with social media, where there can be very high share and view rates, it can be very damaging if what you posted isn’t what your audiences enjoy reading.


I started working at HK01 after I graduated and successfully became an editor. The things I have learned from Joyce became very important. I learned how to attract audiences without being a hard sell and be more creative in the way I wrote. Joyce is a very detail-oriented person, and she has taught me how to tackle product copies with relevant themes and topics. She has heavily influenced me on the importance of proofreading as well! "


Pete Wanlang

"Joyce is an excellent and incredible mentor who can make complicated things sound so simple and easy to understand.


I did not know anything at all about social media marketing when I first started, but with her help, I could quickly grasp the basic knowledge of how to do social media marketing. And within a short period of time learning from her, I gained enough knowledge to become a freelance social media marketer and make some income.


I highly recommend anyone who has a passion for social media marketing and wants to understand that universe thoroughly to learn it from this amazing teacher!"


Clare Tang

"Joyce is a great communicator and an amazing mentor to work with. She truly understands the needs of the clients and has extraordinary intuition in strategising content marketing.  Prior development, she provides valuable pointers and unique framework for us to work with, while allowing us to be original and creative.  I am also very grateful to her detailed and constructive feedback for all of the pieces that I have developed. She has given me a safe space to make mistakes, but more importantly a lot of tools and drives for me to understand and improve my work every single time.

I am personally inspired by her knowledge and her passion in this profession and I am very happy that I get the opportunities working with her. I look forward to many more collaborations with Joyce, it is certainly my honour to share her passion in content marketing!"

Imagine the new doors these new learnings can open for you. 

I didn't just quit my job hoping something good would happen. I worked hard for it.

People can learn how to buy ads on Youtube and create 100 posts by filling in missing words in content templates, but how many people truly know how to run and grow a successful business online?

Now that I run my own business, I can tell you that having a strategy, doing periodic reviews, and striving for growth made all the difference.

Would you rather make many unnecessary mistakes or have a framework so that the journey becomes a fruitful learning process that takes you closer to your goal?

None of us need to listen to another 8-figure earning "guru". All of us just want to invest in something that works, with an individual who is not trying to reach into our wallets with broken promises. So stop wasting time trying to figure this out on your own when you can work with someone who's been there already.