Leave your mark.


Tell your story with content

Be in control

Explore your full potential

Feeling a sense of instability and a lack of control?
Do you feel as though your desired life is constantly held up by the need to survive? 
Perhaps it's not about quitting your 9-to-5, but about having options. 

​​You see others succeeding in unconventional ways, and you yearn for such a change yourself.

It feels like not trying is more damaging than trying and failing at this point. 

But you need actionable next steps. You need someone to show you the most effective ways to establish your online presence, so you can attract opportunities, land prospects, and explore your full potential. 

Fashion Woman

A new option in life

  • You're not looking to earn millions of dollars (though that would be nice), but only for a way to cut through the noise, explore your true passion, and market your skills

  • You want to open up new streams of revenue, new job opportunities, and at the least, a less boring lifestyle and something to look forward to after work

  • You want to have a peace of mind by having something on the side as a backup plan if all else fails

  • You know you need to somehow put yourself out there, or you'll remain stuck in the present, and that's not what you'd like

  • You just want to grow! 

Online Course

Learn at your own speed to do inbound marketing yourself with video, downloadables, infographics, and more.


One-on-one program to learn to establish you personal brand, create great content, and market yourself!


Practical skills on pre, during, and post content creation for you apply on-the-job and extend your career.

Learn from practical criticisms

Yes, content marketing is a lot of hard work. And yes, it requires you to step out of your comfort zone. Most certainly, it will require you to think about creating content and posting on social media from a completely different perspective.

But it's better than having another employer ripping your skills off or listening to another family member tell you that it's much safer to just work at your full-time job. Comforting words are nice, but you're not looking for friends to say they've got your back or the society to praise you as someone unconventional and out-of-the-box. You need is someone who can give you experienced advice. 

Now is the time to take action and learn how to grow yourself and your personal brand with effective marketing. Because if you don't change, the world will leave you behind. 


Look at what COVID has done to so many people with what they thought were stable jobs. Look at how reality TV shows on stations like Viu TV have given regular people a chance to shine. Look at how social media platforms like TikTok and Instagram have allowed creators to start their own businesses. 

So many people have been left in the dark just because they haven't been marketing their skills. But now is your chance to learn.


Why should you trust me?

Case studies - Let's hear it from those who I have mentored.


Priscilla Ng

"Joyce was the very first editor that I worked with. I was writing feature articles for her website and loved every moment of it because of how freely I could express my ideas and vision in curating articles; from contacting artists who I personally followed and loved, to planning interviews, and to creating the write-up and layout of the article, Joyce provided me with an immense amount of artistic liberty and space to develop my creative vision. I felt that she was able to give me timely advice and constructive criticism, but also trusted and saw me as a content creator. 


As a result, I was able to submit a feature article I wrote to the South China Morning Post summer internship program, and was accepted as a summer editorial intern. My experience working with Joyce had also indirectly landed me my current job at an international risk investigations firm, as I was asked to talk extensively about my passion for writing which I had honed there, and how I took ownership of my ideas and the articles I had written. 


Working with Joyce, I had learned the importance of establishing a personal creative portfolio, in order to build my brand and standing as a content creator. I owe my gratitude to her and how well she managed me as a remote freelance writer based in Vancouver at the time through effective communication and a highly regularized posting schedule."

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Miko Yam

"I first started working with Joyce by helping her out on an Adidas neo Facebook campaign. I had no similar prior experience at all; I only started because I like to write. But Joyce took me onboard anyways and taught me how to create good content.


Everything went on very smoothly, and as I was working with Joyce, I realized that writing skills were not everything. You also need to have a strong marketing concept, understand your target audience’s desire and needs, identify the product’s unique selling points, and create based on that. Besides, you also need to be able to communicate with other production teammates effectively. Particularly with social media, where there can be very high share and view rates, it can be very damaging if what you posted isn’t what your audiences enjoy reading.


I started working at HK01 after I graduated and successfully became an editor. The things I have learned from Joyce became very important. I learned how to attract audiences without being a hard sell and be more creative in the way I wrote. Joyce is a very detail-oriented person, and she has taught me how to tackle product copies with relevant themes and topics. She has heavily influenced me on the importance of proofreading as well! "


Pete Wanlang

"Joyce is an excellent and incredible mentor who can make complicated things sound so simple and easy to understand.


I did not know anything at all about social media marketing when I first started, but with her help, I could quickly grasp the basic knowledge of how to do social media marketing. And within a short period of time learning from her, I gained enough knowledge to become a freelance social media marketer and make some income.


I highly recommend anyone who has a passion for social media marketing and wants to understand that universe thoroughly to learn it from this amazing teacher!"


Clare Tang

"Joyce is a great communicator and an amazing mentor to work with. She truly understands the needs of the clients and has extraordinary intuition in strategising content marketing.  Prior development, she provides valuable pointers and unique framework for us to work with, while allowing us to be original and creative.  I am also very grateful to her detailed and constructive feedback for all of the pieces that I have developed. She has given me a safe space to make mistakes, but more importantly a lot of tools and drives for me to understand and improve my work every single time.

I am personally inspired by her knowledge and her passion in this profession and I am very happy that I get the opportunities working with her. I look forward to many more collaborations with Joyce, it is certainly my honour to share her passion in content marketing!"

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Don't underestimate the importance of marketing

It’s not about creating fame and going viral. It's about building strong brand-awareness by creating content that showcases your abilities to attract different opportunities. 


Whether you’re looking to offer services as a B2B provider, or want to tap into a specific niche as a B2C brand, you must understand the types of content you need to create to differentiate your product or service in the highly competitive market.


I can help you establish your personal branding and guide you on your messaging. Learn the exact pieces of content you should create to improve your chances of success. See how you should track your marketing activities and call people to action. I am highly fluent across different social networks and have experiences on creating successful blog posts, video content, email-marketing, landing pages, and more. 


Don’t go into online-marketing all by yourself and make rookie mistakes. Start seeing conversions and lead-generation happen by building a content strategy with me. Grow your name across search engines and become top of mind in your target market. 


Instead of posting selfies and spending countless hours figuring out how to market yourself, tackle this with a marketing lens and  learn to identify your potential customers and use content tactics to reach them. 

New and exciting, that's how you grow.

While others poured their money into PPC, devoted their time to learning to buy ads on Youtube, and created 100 posts by filling in missing words in content templates, they became reliant on short-term business goals and burnt out when the budget ran out. 

Instead, I attained thought leadership by investing in content. I didn't need a marketing team to get my name to rank #1 in search. My story is expressed through countless pieces of authentic and genuine content that resonated with others. My experience pushed me to learn new skills, tell new stories, use new tools, and explore my full potential. They became ways to attract new opportunities and nurture existing customers. It made me grow. 

Now that I run my own business, I can tell you those experiences made all the difference.

None of us need to listen to another 8-figure earning "guru" rant about promotional tactics or traditional marketing that requires heaps of marketing budget to make true. All of us want to invest in something that works and can help attract new customers. And that starts by knowing our strengths and weaknesses, not by posting something online. Learn how to build your passion into practice with the knowledge and framework of content marketing. 

Still want to look around?