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FREQUENTLY ASKED QUESTIONS
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Why should I learn how to write my posts instead of buying or downloading free content templates?
No downloadable templates will ever be tailor-made for you. They are generic points of interest that will not teach you how to spot real content patterns. They make the content creation process mindless, which means you are not learning anything that allows you to scale your content. Equipping yourself to write your content is always going to be the most effective and efficient. It's like buying a fish instead of a fishing rod. Unless you can catch a fish yourself, you're stuck spending money on fish every month. The lack of control is never good for a business.
Why shouldn’t I just learn from Youtube videos and downloadable from coaches online?
Because if it works, you would already be a successful freelancer or entrepreneur. The information they give you will never be tailored to you, and watching a video or reading a downloadable is passive learning. You won't get your problem fixed until you have someone there to provide actual one-on-one guidance. Plus, it is much quicker and easier to work with someone who is clear, tactical, articulate, comprehensive, interactive, and most importantly, relevant.
Is content marketing mostly copywriting and what is a content strategy?
No. Copywriting is the complete opposite of content marketing by nature. Copywriting is writing the text to advertise a product, hoping to increase brand awareness and ultimately persuade a person or group to take a particular action. Content marketing not only does that, but its goal is to attract instead of disrupting. Copywriting, therefore, is an outbound marketing strategy, while content marketing is an inbound marketing strategy. A content strategy is all about how to create such content.
Why is content marketing so important?
Content marketing is important because people value authenticity more than ever. The regular sales message or advertisement is no longer cutting through the noise. Everyone is online, creating countless pieces of content every day. For any business to be noticed, it must learn to cut through the noise. Here are more reasons why content marketing is so important now.
How does content marketing help my business and connect myself with other businesses?
Content marketing is not just a B2C marketing strategy. It is also a B2B or a P2P (people to people) strategy. By creating the right pieces of content, addressing the right target audience, conveying the right message at the respective contextual moment, a business can attract both down funnel and top funnel leads. Content marketing allows the business to cover the whole customer journey, from awareness to education to research to purchase. Hence, there are many touch points for other businesses to notice and to trust you, even those who are from completely different industries.
Do you have any free materials to get me started on content marketing first?
Yes. I have a free downloadable report on The Ultimate 5-point Report to Create, Evaluate & Improve your Content Marketing; a free downloadable ebook on 5 Simple Yet Powerful Techniques You Can Use To Start Your Own Business And Acquire Your First Client With Content Marketing, and a frequently updated blog section providing content tips. On top of that, I also provide a free 30-minute diagnosis session for any entrepreneurs who have questions on content marketing.
Who would benefit from Joyce's services?
My services are for anyone who wants an option in life. My clients are people who feel like they have not reached their full potential. They are people who wonder why others have made it online. They are people who are sick and tired of seeing the so-called "guru" tips and tricks, and they come to me for authenticity. They are interested in the process of digital marketing and value the knowledge. My clients are excited to learn why some content works and others don't. They learn to look at social media feeds differently and become confident after working with me.
Can Joyce help with public relations/ media outreach/ influencer management/ SEM/ website development?
No. But I have people in my network to who I can delegate the task. You can also visit my Entrepreneur Log, where I share stories about my trusted partners and clients.
Can Joyce guarantee sales?
No. You must understand that sales are an outcome, not a goal. No marketing can ever guarantee sales. But what I can do is guarantee the number of leads based on available qualitative and quantitative metrics. By creating good content, distributed via organic and paid methods, I can help a brand calculate the percentage of the target audience who will travel down the funnel. With such understanding, I can figure out the marketing budget a brand needs to meet its KPI.
How can I tell if Joyce is the right marketer for me?
First of all, if you have never outsourced or delegated your marketing tasks to someone, you can refer to my blog on the 5 things your Inbound Marketer must have so you won't waste your time and money. Secondly, while you choose your service provider, I also need to make sure my clients and I are a good fit. My high-quality clients are those who have experienced failed organic and or paid campaigns before and want to understand why. They respect that we're both entrepreneurs, and our time is valuable. They trust my expertise without micromanaging the process. They understand that content marketing is a process that takes time and requires input from both parties. Not to mention, we both keep each other informed and updated to ensure deliverables are up to expectations.
Why are the people I attract with my current content still highly unaware of the problems that I solve?
Given the differences in circumstance, there can be several answers to this question. But, if we were to assume that content has been created and properly distributed, even just organically - the biggest reason for this would be because the content created is not attacking the right stage in the funnel.
Likely, the content created is i) either occupying the very top of the funnel, asking for engagement without educating them on why they should; or ii) is at the very bottom of the funnel, directing for inquiries without educating them on what you can do for them.
There are ways to create content specifically for people in the middle of the funnel, those who are already aware of the problems but searching for a solution. To understand what the content should be, a content strategy must be present. But as one can rightfully assume, it will entail SEO (as people who are looking for answers often search online) one way or another. That means social content is not the missing piece of the puzzle. Instead, the brand should invest in creating longer format content in the shape of landing pages, downloadables, blogs, and more.
How do I attract people outside of my industry to engage with me, particularly on Instagram, where I have very few followers and run no ads?
The key here is to social. Social media platforms aren't created for brands, or anyone, to simply blast out their messages and receive a response. Therefore, the first thing one must do is socialize with accounts outside of their industry. Follow different hashtags, leave comments and give likes, and follow those who inspire you with their content.
Second, and the most oversee tactic, is to utilize all the tools on that platform. When you create a story, do you use stickers, hashtags, and GIFs? Other than posting polished feeds, do you create spontaneous reels? Is your bio clear and well-written? Doing so helps you understand the ecosystem and can potentially help you earn organic reach.
Third, do not expect social media to do all the work. You need to leave a mark in other places, particularly offline. Attend events, go to meet-ups, and speak to people. The more conversations you make, the easier these new faces will follow you. Social media is not an all-in-one tool. It's only one of the many content touchpoints you can offer to your audiences.