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Joyce Tsang Content Marketing - The Personal Branding Workshop

ESTABLISH YOUR PERSONAL BRAND TODAY

Discover your strengths and see your potentials in this 3 hour workshop! This is the process I’ve used to solidify my personal brand, grow my presence, attract opportunities, win an award, and earn more than my full time salary under a year!

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Personal branding is not about “being yourself”.
It’s about finding your strengths and doubling down on them.

  • Go from being uninspired and confused to having clarity and confidence with your personal branding;

  • Know your true strengths and potentials to better pitch yourself to others for freelance opportunities and at jobs;

  • Consolidate your multi-faceted quality and built a strong identity away from corporate titles;

  • Know how to introduce and differentiate yourself to build and monetize your identity;

  • Effective and practical way to self discovery so you can earn your dream!

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What does it include?

01) THEORY - BRANDING 101 - WHAT MAKES A STRONG PERSONAL BRAND

  • What is personal branding and why is personal branding is even more important today

  • Referring to the brand value pyramid in a personal style

  • The importance of consistency in all forms of branding

  • How can you create a personal brand image

  • What can you do to advance your personal brand’s image

  • Brand image versus brand identity - the constant battle

  • Creating valuable experiences with your personal brand​

*That's just USD $100!

02) FRAMEWORK - SELF DISCOVERY - HOW TO PERSONAL BRAND YOURSELF

  • Personal strengths test

  • The concept of Ikigai

  • Finding your sweet spot

  • Example Case Study - How personal branding helps

*That's just USD $100!

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03)  ACTION - PERSONAL BRANDING STATEMENTS - IDENTIFYING YOUR BRAND

  • Guided pre-record video Q&A 

04) CONSOLIDATION - ESSENTIAL FOR SUCCESS - BUILDING YOUR PERSONAL BRAND DOCUMENT 

  • Expertise

  • Target audience 

  • Mission

  • Target audience persona

  • Content tilt

  • Content pillars

*That's just USD $100!

Joyce Tsang Content Marketing - The Personal Branding Workshop

Access the Personal Branding Workshop

HKD $780 (*USD $100)

✔️ An easy, digestible, but life changing 3 hour workshop

✔️ On-demand video guide + pdf on covering 18 topics 

✔️ Established step-by-step structure for creating a personal branding press release

✔️ A complete personal branding document template

*Please calculate currency exchange to date based on HKD $780 for exact cost in USD

Joyce Tsang Content Marketing - The Personal Branding Workshop

Learn how to build your personal brand.

Attract opportunities, earn your dreams, unleash your potential!

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