WORKING WITH JOYCE TSANG CONTENT MARKETING

There are so many content, digital, and social media marketers out there, and frankly, I’ve worked with people who claim themselves as good inbound marketers but just knows the very basic, if not less.

Here are some key indicators you need in a good inbound marketer, so that you know what to ask for, and what to expect.

Content Marketer and Content Creator are distinct roles within content marketing, with each having specific responsibilities:

Content Marketer.

A Content Marketer is responsible for developing and implementing the overall content marketing strategy. They focus on planning, strategizing, and managing content initiatives to achieve specific marketing goals. Content Marketers analyze the target audience, identify their needs and preferences, and create a roadmap for content creation and distribution. They work closely with various teams and stakeholders to ensure the content aligns with the brand's messaging and objectives. Content Marketers also monitor content performance and make data-driven optimizations to improve results.

A Content Creator, as the name suggests, focuses on the actual creation of content across different formats and channels. They bring the content marketing strategy to life through their creative skills and expertise. Content Creators produce engaging and compelling content that resonates with the target audience. They may specialize in various types of content, such as writing blog articles, producing videos, designing infographics, creating social media posts, or recording podcasts. Content Creators often work closely with the Content Marketer or Content Strategist to understand the content requirements and objectives.

While both Content Marketers and Content Strategists play important roles in a company's content marketing efforts, there are distinct differences in their responsibilities and focus.

A Content Marketer is primarily responsible for executing the content strategy and creating engaging content that resonates with the target audience. Their focus is on the tactical implementation of content initiatives, including content creation, distribution, and promotion. Content Marketers often work closely with various teams, such as writers, designers, and social media managers, to bring the content strategy to life. They may also be involved in analyzing content performance and making data-driven optimizations.

A Content Strategist, on the other hand, takes a more strategic and holistic approach to content marketing. They focus on developing a comprehensive content strategy that aligns with the business goals, target audience needs, and overall brand positioning. Content Strategists conduct in-depth research and analysis to understand the audience, competitive landscape, and industry trends. They define the content strategy, including messaging, content themes, and formats, and provide guidance for the content creation process.

In summary, while Content Marketers focus on executing the content strategy through content creation, distribution, and promotion, Content Strategists take a broader view by developing the content strategy itself, conducting research, and providing guidance to ensure the content aligns with business goals and resonates with the target audience.

I've been doing some research on my own, and I'm not attracted by what I've seen.

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The way agencies present themselves online is pretty much the same - an in-your-face showcase of client case studies in a boring corporate style, with stale copies that only braces you for transactional relationships, and company announcements that will never be personally relevant to you.

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If that's the kind of content marketing they do for themselves, what do you expect they can do for you?

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I strive to provide something different. I'm not out here just looking to get paid. My goal is to educate you on the benefits of content marketing with my work.

No. You must understand that sales are an outcome, not a goal. No marketing can ever guarantee sales. But what I can do is guarantee the number of leads based on available qualitative and quantitative metrics. By creating good content, distributed via organic and paid methods, I can help a brand calculate the percentage of the target audience who will travel down the funnel. With such understanding, I can figure out the marketing budget a brand needs to meet its KPI.

Though we would highly recommend all businesses to start by having a content strategy in place, that does not mean we can't be flexible too. To cater to my fellow entrepreneurs, there are options to move things around. Please book your free 30-minute diagnosis session here and we can see if I can accommodate to your budget.

Book you free 30-minute diagnosis call here.

Don't worry, I hate sales call myself. The goal is not to sell you anything, rather, provided the answers and value you need to make an informed decision. Here's what one lead said about our diagnosis call.