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Why work with Joyce Tsang Content Marketing?

Strategic and executional


Working with me means working with one of the very few marketers who dedicates themselves to the expertise of content marketing in Hong Kong, and is capable of delivering end-to-end marketing services as a super one-stop shop.​

I might not be the first, but I'm definitely qualified to be your last.

I'm probably not the first "marketing agency" website you've landed on, but I'm definitely the first to greet you with an actual face you can remember. I'm also pretty sure I'm the only one who has provided so much content for you to read before you even thinking about working with someone like me. Because none of us need another corporate website desperate to sell their service. ​

Time to eliminate wasted effort and gain clarity.

Joyce Tsang Content Marketing is for you if you believe you can achieve more for your business and/ or in life, but you simply don't know how or where to start.

  • You want to learn, because you've already tried everything you can (social media ads, PPC, content creation), and none of them seems to work;

  • You want to know, because your content is more like scattered sand than tools working collectively to drive your business;

  • You want to grow, because you're passionate in your business and you have a great product/ service; 

  • You want to excel, because you know you can't rely on word-of-mouth or ads to drive your business every month.

Joyce Tsang Content Marketing is not for you if you're looking for some magical short cut.

  • All you want to do are ads;

  • All you want is someone to write your posts for you;

  • You are fixed on short term gains rather than long term growth;

  • You think FB ads are the solution to your problem;

  • You do not care about data and is not a fan of frameworks.

Our onboarding process


All clients will engage with Joyce herself via a free 30-minute diagnosis session. She will ask a series of questions to learn about the company's wants and needs. She will then suggest the best next step. 


Joyce will craft the content strategy accordingly and go through it with the client. 


Depending on the execution, Joyce may create the content herself or delegate it to her team of freelance content creators. Each content creator will create content based on the aligned strategy to ensure efficiency and deliver quality according to expectations.

Why work with Joyce Tsang Content Marketing? - Marketingland infographic1-12-17 at 2.11.27 PM.png

"Just because you can, 
doesn't mean you should."

- Andy Lambert, Director of Growth, ContentCal

You might question why you can't just go straight into content creation. You don't see why it is "wrong" to talk about your products first. Or, another marketer has been telling you they can achieve your business goals with a promotion. But, without a better way to put it, that's simply not the right way to tackle marketing at all.

Joyce Tsang Content Marketing does not believe that executions without a proper diagnosis and a strategy will ever succeed in attaining business goals. 

Our way of work

We don't believe in reinventing the wheel. We believe in learning from strategic processes, so brand-specific insights can be gathered, analyzed, and accumulated, to direct consistent performance, growth, and introduce scalability.

Why work with Joyce Tsang Content Marketing? - Strategize


No matter how big or small the project is, we always start off with a content strategy

Why work with Joyce Tsang Content Marketing? - Test


We create relevant content based on the strategy and we test them accordingly, either purely organic or as a basic paid campaign.

Why work with Joyce Tsang Content Marketing? - Measure


At the end of the project or end of every month, we produce a monthly report to analyze the data, spot content patterns, measure objectives, and justify content efforts.

Why work with Joyce Tsang Content Marketing? - Refine


Each report indicates what needs to be improved or changed next month, deriving actionable insights for a continuous and effective content creation process.

Why work with Joyce Tsang Content Marketing?

Honest words from a Content Marketer

Apart from being highly passionate about content marketing, I am also highly transparent. I could easily reach into your wallet by hard selling you on how amazing content marketing is without mentioning any of the hard work involved. 

But what good would that bring me apart from some short-term profit?

My goal is to educate entrepreneurs on the merits of content marketing by providing valuable knowledge so everyone can judge for themselves. 

Whether or not you choose to opt for content marketing, that is fine! But I do not want anyone to dismiss or reject the idea because they don't quite understand how it works and what it entails.

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