Strategic and executional
WHY WORK WITH JOYCE TSANG CONTENT MARKETING?
Working with me means working with one of the very few marketers who dedicates themselves to the expertise of content marketing in Hong Kong, and is capable of delivering end-to-end marketing services as a super one-stop shop.
I might not be the first, but I'm definitely qualified to be your last.
I'm probably not the first marketing agency website you've landed on, but I'm definitely the first to greet you with an actual face you can remember. I'm also pretty sure that I'm the only one who has provided this much content for you to read before even thinking about working with someone like me. After all, none of us need another corporate website desperate to sell their services.
Joyce Tsang Content Marketing is for you if you believe you can achieve more for your business and/ or in life, but you simply don't know how or where to start.
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You want to learn, because you've already tried everything you can (social media ads, PPC, content creation), and none of them seems to work;
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You want to know, because your content is more like scattered sand than tools working collectively to drive your business;
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You want to grow, because you're passionate in your business and you have a great product/ service;
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You want to excel, because you know you can't rely on word-of-mouth or ads to drive your business every month.
Joyce Tsang Content Marketing is not for you if you're looking for some magical short cut.
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All you want to do are ads;
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All you want is someone to write your posts for you;
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You are fixed on short term gains rather than long term growth;
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You think FB ads are the solution to your problem;
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You do not care about data and is not a fan of frameworks.
Our onboarding process
INSPIRE
All clients will engage with Joyce herself via a free 30-minute diagnosis session. She will ask a series of questions to learn about the company's struggles, wants and needs. She will then suggest the best next step.
ACTION
Joyce will then send a proposal over for alignment. Having a strategy is a must for all projects.
DELEGATE
After confirmation, Joyce may decide to undertake the execution of the entire project or delegate certain elements to her team of freelance content creators. Each content creator will produce content based on the aligned strategy to ensure efficiency and deliver quality that meets the expectations.
"Just because you can,
doesn't mean you should."
- Andy Lambert, Director of Growth, ContentCal
You may question why you can't simply go straight into content creation or talk about your products first. Another marketer may have told you that they can achieve your business goals with a promotion. But, without a better way to put it, this is simply not the right way to tackle marketing.
At Joyce Tsang Content Marketing, we promise to drive change, attract opportunities with content, deliver clarity and direction, and act as your compass to attain content marketing success with enthusiasm, expertise, education, and entrepreneurship.
We believe that executions without a proper diagnosis and strategy will never succeed in attaining business goals.
Our way of work
We don't believe in reinventing the wheel. We believe in learning from strategic processes, so brand-specific insights can be gathered, analyzed, and accumulated, to direct consistent performance, growth, and introduce scalability.
STRATEGIZE
No matter how big or small the project is, we always start off with a content strategy.
TEST
We create relevant content based on the strategy and we test them accordingly, either purely organic or as a basic paid campaign.
MEASURE
At the end of the project or end of every month, we produce a monthly report to analyze the data, spot content patterns, measure objectives, and justify content efforts.
REFINE
Each report indicates what needs to be improved or changed next month, deriving actionable insights for a continuous and effective content creation process.
Honest words from a Content Marketer
As a content marketer, I'm not only highly passionate about my work but also highly transparent. While I could easily reach into your wallet by hard-selling you on the benefits of content marketing without mentioning any of the hard work involved, what good would that bring me apart from some short-term profit?
My goal is to educate entrepreneurs on the merits of content marketing by providing valuable knowledge so that everyone can judge for themselves. Whether or not you choose to opt for content marketing, that's fine! But I don't want anyone to dismiss or reject the idea merely because they don't understand how it works and what it entails.