Simply put, a persona is the 360-degree vision of your target audience. Basing your content strategy on straight forward facts, such as age, geography, and perhaps, income range, will not generate valuable content. It is all about the qualitative aspects of these people.
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THERE ARE NO SHORTCUTS TO CONTENT MARKETING,
BUT THERE ARE SMART WAYS TO DO IT RIGHT.
Let me help you create your content strategy and educate you on content distribution via social media and digital marketing.
Without a content strategy, all your wins are just flukes.
If you really want your brand to succeed, stop lying to yourself by just posting content online.
Because what you should be doing is to scale things that works, not to go and do everything.
Start by understanding what content marketing is, why is it important, and how you should create your own content marketing strategy with me so you are:
Investing in something that works ✔️
Telling useful stories ✔️
Increasing website traffic ✔️
Staying competitive ✔️
Saving time ✔️
Earning reputation ✔️
Growing and expanding your business with content marketing ✔️
Driving not more leads, but leads that close ✔️
WHY JOYCE?
You don't need a "content expert" (there's millions of them out there),
you need a content visionary.
As one of the only content marketers in Hong Kong capable of formulating content strategies all the way down to content execution, and also a part time lecturer for the Advanced Diploma in Marketing and Brand Management at HKU Space, you can definitely count on me to create more than just a post and some ads.
QUALITY
You feel like what others have produced or wrote, you can do yourself. Well, I've been in the industry for almost a decade and was the Head of Social Media and Content Director for brands and agency, so I'm sure I can bring something new to the table.
SPEED
You have all these ideas and want to get them out ASAP. Me too! I'm so used to tight deadlines and time-sensitive content that I can produce decks, social media posts, and pitches quickly.
TRANSPARENT
You're sick of not knowing 100% where your money went. Since I am capable of strategizing down to execution, I can point out all of the potentials and the problems - big or small.
UNDERSTANDING
You want a trustworthy content marketer who works with you like a partner. I am an entrepreneur myself and I know the struggle. I'm not here to reach into your wallet, I am here to provide effective actions.
FREE CONTENT FOR MY FELLOW ENTREPRENEURS
Learn how to do it right yourself!
5 SIMPLE YET POWERFUL TECHNIQUES YOU CAN USE TO START YOUR OWN BUSINESS AND ACQUIRE YOUR FIRST CLIENT WITH CONTENT MARKETING
Download this free report and learn the surprisingly simple ways to start your own business and acquire your first client with content marketing – even if you have no content ideas and don’t know where to start.
Finally find out what’s stopping you from doing content marketing right so you can eliminate it and live your dreams!
THE ULTIMATE 5-POINT REPORT TO CREATE, EVALUATE & IMPROVE YOUR CONTENT MARKETING EVEN IF YOU'RE A COMPLETE BEGINNER
Have a better understanding of what content marketing truly is, and why it is important for your company.
Easy to understand and step-by-step materials for you to learn how to do content, social media, and digital marketing by yourself!
Content should be more than just photos and videos! Get your creative juices flowing with some of my examples.
The course that will free you from all the if's and but's and equip you with an eye for spotting the right content.
DELEGATE LIKE A REAL BOSS
There's nothing wrong in needing help,
because it It takes so much more to get the cut through in the world today.
CONTENT MARKETING STRATEGY
Content Framework and pillars uniquely tailored to your brand in order to interest your target audiences.
SOCIAL MEDIA STRATEGY
The utilising of tools across different platforms to raise awareness, consideration, and conversion for your brand.
DIGITAL STRATEGY
The distribution of your content to your target audiences online via a media plan and ad buying.
Let me help you build your content strategy so you can finally start seeing measurable results.
CONTENT CREATION
The execution of visual assets and written copies.
SOCIAL MEDIA MONITORING
Monitoring the scheduling, publishing, and upkeep of account(s).
AUDITS & COMPETITORS ANALYSIS
Spotting problems, potentials, and more.
I HAVE WORKED FOR
HENNESSY
Ideation to the execution of omnichannel activities, adaptation of global assets, copywriting in Traditional Chinese, and more.
CRABTREE & EVELYN
Local campaigns, adaptation of global assets, content strategy, influencer strategy and management, and content execution in both English and Traditional Chinese.
AMERICAN EAGLE OUTFITTERS
Local campaigns, copywriting in English, adaptation of global assets, shooting and KOL collaborations.
THE HIVE COWORKING SPACE
Content strategy, gatekeeping of all content quality, ad-buying, and staff training.
I like the way you organised your information and slides. Easy to understand. And your pricing for the services makes my decision making easier! Thank you.
Karl Wong - Founder at Karner
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Let's connect!