Simply put, a persona is the 360-degree vision of your target audience. Basing your content strategy on straight forward facts, such as age, geography, and perhaps, income range, will not generate valuable content. It is all about the qualitative aspects of these people.
Work smart.
LET CONTENT BUILD YOUR SUCCESS.
Start acquiring clients the easy way.
Find out how
A real partner who is here to help.
One of the only Hong Kong-based Content Marketer.
I provide value for freelancers, entrepreneurs, and small business owners.
We all have an entrepreneurial mindset.
And the last thing we want is to waste time.
All we want is to invest in something that works and have someone there to answer our questions professionally.
Consultations & Courses
To have someone answer questions on spot when others have failed to do so
You don't need to be an expert in content marketing or have a marketing team to enjoy its benefits. You can directly talk to me and learn along the way.
Strategies & Executions
To understand what content you should produce instead of feeling frustrated and confused
Want to start on the right foot and see positive ROI? Want to learn how to track your content performances and justify your current content efforts? All you need is a strategy and some help with content creation.
Review & Growth
To garner improving performances and have a solid explanation for when it does not
Are you someone who's hoping to escape your 9-5? Or are you an entrepreneur who requires long-term help to achieve business goals but is not a fan of marketing agencies? Perhaps you're a small business owner struggling to sell your produce or service? Let me show you what you can achieve with me.
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Why Content Marketing?
According to Content Marketing Institute, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."
That means your content becomes lead magnets that attract your target market. Your leads will become interested in your company before ever speaking to you. They are nurtured by your content, driving themselves down your sales funnel, shortening your sales process, and increasing conversions. Your marketing efforts become justifiable with content that generates a measurable return on your investments.
No longer stuck on content ideas
No longer wasting time on cold leads
No longer struggling to get your brand known by the right people
No longer feeling like you have no clue what's next
Here's something that might interest you.
Though the website is the oldest and most familiar form of content distribution channel since the invention of the internet, people have indeed misinterpreted it. Most people see it as a static, plague stone-like "thing" rather than an ever-changing powerhouse that is one of the most important parts of digital marketing.
So, what has gone wrong, and how should you create your website?
Free Report
The Ultimate 5-point Report to Create, Evaluate & Improve your Content Marketing
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5 Simple Yet Powerful Techniques You Can Use To Start Your Own Business And Acquire Your First Client With Content Marketing
Meet Joyce.
One of the only content marketers in Hong Kong capable of formulating content strategies down to content execution, Joyce is also a part time lecturer for the Advanced Diploma in Marketing and Brand Management at HKU Space.
Joyce helps all her clients understand what content marketing is, why it is important, what justifies as "great content", and how social media and digital marketing works under content marketing as distribution channels. Within a year, she has infiltrated Hong Kong's content marketing thought-leadership pool.
You're not alone
Find your niche
Figure out your actual marketing budget
Identify the types of content that works for you
Generate actionable insights every month
Understand what your blog content lacks
Achieve effective marketing for your brand
Many of my clients (both B2B and B2c) have very similar experiences.
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They don't have a proper marketing plan
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They only understand their audiences based on demographics
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They've been too focused on lead generation instead of building brand awareness
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They've been trying to create blog posts but see no success
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They've been draining their budget with marketing campaigns instead of investing for long term growth
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They've relied on influencers for their social media marketing instead of owning their channels, and understanding the algorithm behind social networks
Your potential customers are going through countless types of content every day. They might land on your website through search engines, they might come in contact with you through email marketing, or they might have simply stumbled across your video content.
The point is, each piece of content must play into a comprehensive strategy, appear at the right moment on the right marketing channels, so they each become a piece of tactic that can call-to-action. Content marketing is not there to hard-sell - it is here to attract. And that is the only way to drive your target audience to action and achieve marketing goals without you losing out on your branding or messaging.
As told by clients
Karl Wong,
Founder of Karner
The ability to educate, to be highly realistic, to be passionate, honest, and have the mindset of an entrepreneur - these are all the qualities of Joyce, and so far, she has guided me through marketing strategies on a step by step approach.
Joyce really helps me as an entrepreneur to make decision and really gives more confidence to invest more with a clear approach on a monthly basis! Very interesting material and strategy. Very easy to follow and straightforward explanations. Easy to understand.
Thank you. I highly recommend Joyce’s services.
I feel content after talking to Joyce every time.
I was amazed by her efficiency and patience. Her professional advice gave me confidence to pursue my plans and achieve my goals.
Following her guides has helped me make better decisions and allocate time and resources appropriately.
She is generous in sharing her vast knowledge and she is definitely a great educator.
Our brand is a newly established FMCG brand targeting high value customers who care about values more than price. And we understand that having a customer oriented digital & content marketing strategy is the key to success.
But it's hard to find someone / companies who could provide us clear roadmap & practical advice until I found Joyce's facebook ad and was attracted by the valuable tips & contents published on her social media accounts.
I knew Joyce is the right person to work with because she acquired me successfully and gained my trust in a short period of time!
Charlene Kwong, Founder of Indahouse
Billy Cheung,
Business Consultant
My success is your guarantee
If my content has worked and has attracted you, I can help you create effective content for your brand to attract your target audiences.
I built Joyce Tsang Content Marketing purely with content marketing at the end of 2020 and have accumulated over a dozen clients within a year. What I can tell you is not many content marketers in Hong Kong, if any, can do the same.