FEEL LIKE YOU COULD ACHIEVE MORE IN LIFE,
BUT ARE UNSURE HOW TO START?
Time to work smart and let content build your success.
Hello! I'm Joyce, your Content Marketing expert from Hong Kong.
I started Joyce Tsang Content Marketing as a boutique consultancy to educate those with an entrepreneurial mindset about content marketing so they can attract opportunities and explore their full potential with content.
Here's how I help my clients explore their full potential...
As your Mentor
BUILD YOUR PERSONAL BRAND AND UPSKILL YOURSELF TO ATTRACT NEW OPPORTUNITIES IN LIFE.
✔️ Attain awareness without being an influencer;
✔️ Attract opportunities from creating content based on your stories;
✔️ Free yourself from cold outreaches;
✔️Keep your budget low with organic content;
✔️ Justify your efforts;
✔️ Become a thought-leader and differentiate from others in the market.
I have put everything to the test over the past two decades
I believe that no one or business is too 'boring' for content marketing - there's always a story worth telling.
Whether you're a freelancer, slasher, entrepreneur, or small business owner, the last thing you want is to waste time. You want to invest in something that can drive leads, save time, and provide you with an experienced partner to answer your questions professionally.
If you're looking for an experienced guide and a passionate partner to keep you on your A-game, you've come to the right place.
PERSONAL BRANDING
I went from being a fresh graduate, struggling to find a full-time job, to becoming a Content Director, getting headhunted and receiving a year-on-year growth of 20% in my salary across more than one career. All thanks to my personal branding.
COMPANY CONTENT
I have worked as a reporter, online editor, assistant video producer, before stepping into social media and advertising roles. I have created 1m view videos, highly engaged interviews, and is known for making educational content interesting.
FULL FUNNEL STRATEGIES
Content can only go so far without a strategic approach. Apart from being an expert in identifying a story worth telling, I have consistently helped my clients lower their cost per action with effective organic and paid strategies.
What it means to do Content Marketing
"CONTENT MARKETING IS A STRATEGIC MARKETING APPROACH FOCUSED ON CREATING AND DISTRIBUTING VALUABLE, RELEVANT, AND CONSISTENT CONTENT TO ATTRACT AND RETAIN A CLEARLY DEFINED AUDIENCE — AND, ULTIMATELY, TO DRIVE PROFITABLE CUSTOMER ACTION." - CONTENT MARKETING INSTITUTE
This means that your content becomes lead magnets, attracting your target audience and generating interest in your company before ever speaking to you. Your content nurtures leads, guiding them down your sales funnel, shortening the sales process and increasing conversions. By generating a measurable return on investment, your content justifies your marketing efforts. While there are no magic formulas, there are consistent ways to achieve these results.
"People like us do things like this."
- Seth Godin
My services are for anyone seeking more options in life. My clients are individuals who feel they have not yet reached their full potential and wonder why.
They're tired of seeing so-called 'guru' tips and tricks and come to me for authenticity. They want to learn and take problems into their own hands, making a difference by being their genuine selves.
My clients are enthusiastic about learning why some content works and why some don't. They're forward-thinking and focus on the bigger picture, chasing their dreams and goals practically.
