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RESOURCE CONSTRAINED BUT READY TO SCALE?

Your brand deserves strategic growth frameworks—not just marketing tactics.

JTCM is a Hong Kong-based content marketing consultancy serving entrepreneurs around the world.

VERTICALS WE'VE ACCELERATED

Break free from the misconception that only big budgets can pave the way to greatness. In the realm of content marketing, it's not about the size of your budget—it's about the power of your strategy.

High-Growth Startups & Scaleups

Healthcare Innovation & Regulated Industries

Wellness, Lifestyle & Consumer Health

Industrial, Construction & B2B Tech

Travel Innovation & Experience Design

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HELLO! I'M JOYCE TSANG.

My vision is to empower those with an entrepreneurial mindset with strategic content marketing solutions, enabling them to unlock their full potential, establish impactful brands, and achieve remarkable success.​

Cover of Joyce Tsang Content Marketing's Ebook - Avoiding Mistakes and Building Success: A Guide to Using Personal Branding and Content Marketing as a First-time Business Owner

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Free Ebook

Avoiding Mistakes and Building Success: A Guide to Using Personal Branding and Content Marketing as a First-time Business Owner.

Joyce Tsang Content Marketing Free Diagnosis

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Free 30-minute diagnosis

Ask me any content marketing questions you have directly in a free 30-minute diagnosis Zoom call.

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Free VIP-community

Business starters and marketeers look forward to receiving this entrepreneurial and content marketing jam-packed newsletter every month!

YOU'RE IN THE RIGHT PLACE IF...

Our ideal client is a highly educated owner who is passionate about innovating with technology but lacks in-house marketing expertise or the flexibility to hire full-time specialists. 

01

Fractional CMO Leadership

 

Strategic direction without the full-time overhead. Get executive-level marketing leadership to scale faster, smarter.

02

Mentorship & Team Upskilling

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Build internal confidence and capability. Hands-on guidance to elevate your team’s performance and decision-making.

03

Content Discovery Strategies

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Uncover what actually drives attention. Research-driven frameworks to identify content that resonates and converts.

04

Full-Funnel Content Performance

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Move beyond vanity metrics. Build a content engine that aligns with your bottom line—from awareness to acquisition.

05

Strategic Consultations

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Your sounding board for growth. High-impact sessions to solve marketing challenges, fast.

06

Content Creation That Converts

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From insight to execution. High-quality content tailored to your strategy, audience, and goals.

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WHY CONSULTATION?

Consultation Service Deck

Are you struggling to overcome content marketing challenges and achieve the desired results with your content?

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WHY CONTENT STRATEGY?

Free Content Strategy PPT

If you're struggling with generating content ideas, justifying your content efforts, achieving consistent growth, and attracting leads through your content, you've come to the right place!

Presentation

WHY FRACTIONAL CMO?

Free Downloadable Guide

Are you struggling to achieve optimal marketing results with limited resources and expertise as a startup? Look no further! We have the perfect downloadable guide for you.

Guides
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EMPOWERING INDIVIDUALS THROUGH EDUCATION

Stand tall among industry giants, even with limited resources. Embrace the challenge and turn it into an opportunity for your small business to shine. It's time to rewrite the rules of success and prove that being remarkable is within your reach.

Content Marketing
Joyce Tsang Content Marketing on What does content marketing do?

WHAT IS CONTENT MARKETING, AND WHERE DO I START?

Joyce Tsang Content Marketing on Why Content Marketing?

WHY SHOULD I CONSIDER CONTENT MARKETING? 

Joyce Tsang Content Marketing on Content Marketing Tools

CONTENT MARKETING TOOLS

SEE MY ENTREPRENEURIAL JOURNEY, GROW TOGETHER.

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