Simply put, a persona is the 360-degree vision of your target audience. Basing your content strategy on straight forward facts, such as age, geography, and perhaps, income range, will not generate valuable content. It is all about the qualitative aspects of these people.
Work smart.
LET CONTENT BUILD YOUR SUCCESS.
Start acquiring clients the easy way.
Find out how
A real partner who is here to help.
Services for freelancers, entrepreneurs, and small business owners.
We're all entrepreneurs. The last thing we want is to waste time.
All we want is to invest in something that works and have someone there to answer our questions professionally.
Consultations & Courses
You don't need to be an expert in content marketing to enjoy its benefits. You can directly talk to me and learn along the way.
Strategies & Executions
Want to start on the right foot? Or have you been struggling to justify your current content efforts? All you need is a strategy and some help with content creation.
Review & Growth
Are you someone who's hoping to escape your 9-5? Or are you an entrepreneur who requires long-term help but is not a fan of marketing agencies? Perhaps you're a small business owner struggling to grow your business? Let me show you what you can achieve with me.
Recognized by
Why Content Marketing?
According to Content Marketing Institute, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."
That means your content becomes lead magnets that attract your target audiences. Your leads will become interested in your company before ever speaking to you. They are nurtured by your content, shortening the sales process and increasing your conversion rates. Your marketing efforts become justifiable with content that generates a measurable return on your investments.
No longer stuck on content ideas
No longer wasting time on cold leads
No longer struggling to get your brand known by the right people
No longer feeling like you have no clue what's next
Here's something that might interest you.
Though the website is the oldest and most familiar form of content distribution channel since the invention of the internet, people have indeed misinterpreted it. Most people see it as a static, plague stone-like "thing" rather than an ever-changing powerhouse that is one of the most important parts of digital marketing.
So, what has gone wrong?
Free Report
The Ultimate 5-point Report to Create, Evaluate & Improve your Content Marketing
Free Ebook
5 Simple Yet Powerful Techniques You Can Use To Start Your Own Business And Acquire Your First Client With Content Marketing
Meet Joyce.
One of the only content marketers in Hong Kong capable of formulating content strategies down to content execution, Joyce is also a part time lecturer for the Advanced Diploma in Marketing and Brand Management at HKU Space.
Joyce helps all her clients understand what content marketing is, why it is important, and how social media and digital marketing works under content marketing as distribution channels.
As told by clients
Karl Wong,
Founder of Karner
The ability to educate, to be highly realistic, to be passionate, honest, and have the mindset of an entrepreneur - these are all the qualities of Joyce, and so far, she has guided me through marketing strategies on a step by step approach.
Joyce really helps me as an entrepreneur to make decision and really gives more confidence to invest more with a clear approach on a monthly basis! Very interesting material and strategy. Very easy to follow and straightforward explanations. Easy to understand.
Thank you. I highly recommend Joyce’s services.
I feel content after talking to Joyce every time.
I was amazed by her efficiency and patience. Her professional advice gave me confidence to pursue my plans and achieve my goals.
Following her guides has helped me make better decisions and allocate time and resources appropriately.
She is generous in sharing her vast knowledge and she is definitely a great educator.
Our brand is a newly established FMCG brand targeting high value customers who care about values more than price. And we understand that having a customer oriented digital & content marketing strategy is the key to success.
But it's hard to find someone / companies who could provide us clear roadmap & practical advice until I found Joyce's facebook ad and was attracted by the valuable tips & contents published on her social media accounts.
I knew Joyce is the right person to work with because she acquired me successfully and gained my trust in a short period of time!