TIRED OF FEELING YOU CAN ACHIEVE MORE IN LIFE,
BUT HAVE NO CLUE ON HOW TO START?
Time to work smart and let content build your success.
Hello! I'm Joyce, your Content Marketing expert from Hong Kong.
I started Joyce Tsang Content Marketing to educate those with an entrepreneurial mindset about content marketing so they can attract opportunities and explore their full potential with content.
Here's how I've helped my clients explore their full potential...
As your Mentor
BUILD YOUR PERSONAL BRAND AND UPSKILL YOURSELF TO ATTRACT NEW OPPORTUNITIES IN LIFE.
✔️ Attain awareness without being an influencer;
✔️ Attract opportunities from creating content based on your stories;
✔️ Free yourself from cold outreaches;
✔️Keep your budget low with organic content;
✔️ Justify your efforts;
✔️ Become a thought-leader and differentiate from others in the market.
I have put everything to test in the past 2 decades
I do not believe anyone or business is too "boring" for Content Marketing. There is always a story worth telling.
Whether you're a freelancer, slasher, entrepreneur, or small business owner, the last thing we want is to waste time.
All we want is to invest in something that can drive leads, save time, and have an experienced partner to answer our questions professionally.
If you want someone experienced to guide you and someone passionate to keep you on your A game - you're at the right place.
PERSONAL BRANDING
I went from being a fresh graduate, struggling to find a full-time job, to becoming a Content Director, getting headhunted and receiving a year-on-year growth of 20% in my salary across more than one career. All thanks to my personal branding.
COMPANY CONTENT
I have worked as a reporter, online editor, assistant video producer, before stepping into social media and advertising roles. I have created 1m view videos, highly engaged interviews, and is known for making educational content interesting.
FULL FUNNEL STRATEGIES
Content can only go so far without a strategic approach. Apart from being an expert in identifying a story worth telling, I have consistently helped my clients lower their cost per action with effective organic and paid strategies.
What it means to do Content Marketing
"CONTENT MARKETING IS A STRATEGIC MARKETING APPROACH FOCUSED ON CREATING AND DISTRIBUTING VALUABLE, RELEVANT, AND CONSISTENT CONTENT TO ATTRACT AND RETAIN A CLEARLY DEFINED AUDIENCE — AND, ULTIMATELY, TO DRIVE PROFITABLE CUSTOMER ACTION." - CONTENT MARKETING INSTITUTE
That means your content becomes lead magnets that attract your target audiences. Your leads will become interested in your company before ever speaking to you. They are nurtured by your content, driving themselves down your sales funnel, shortening your sales process, and increasing conversions. Your marketing efforts become justifiable with content that generates a measurable return on your investments. There are no magic formulas, but there are consistent ways to achieve this.
"People like us do things like this."
- Seth Godin
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My services are for anyone who wants an option in life.
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My clients are people who feel like they have not reached their full potential.
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They are people who wonder why.
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They are people who are sick and tired of seeing the so-called "guru" tips and tricks, and they come to me for authenticity.
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They are interested in the process of digital marketing and value the knowledge. My clients are excited to learn why some content works and others don't.
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They learn to look at social media feeds differently and become confident after working with me.
