More than just services
LEARN WHAT CONTENT MARKETING REALLY IS
Add value to yourself.
There's no point if only I understand.
Education will only continue to be a prominent aspect of Joyce Tsang Content Marketing, and there is indeed a lot of support we can give to our future generations.
Not only does the act of giving back reinforce our brand's belief, we genuinely enjoy the process and find value in interactions. Because at the core of it all, content marketing is about improving experiences and delivering impact to achieve goals.
HKU Space Advanced Diploma in Marketing and Brand Management part-time lecturer
CoCoon Foundation - STEP Program - Entrepreneurship @ 21 Century (2021 - Heung To Secondary School (Tin Shui Wai) | 2022 - Bishop Hall Secondary School (Sau Mau Ping)
E-Commerce guest lecture at UOW College
Interview with Career How Podcast (Listen to the Cantonese podcast below)
CoCoon Foundation - JCCSTEP Eight - Job Exposure Week
Mentor at Inspiring Girls (Module 4)
Content Marketing 101 Workshop at The Hong Kong Taoist Association Ching Chung Secondary School
Awards and Recognition
Engaged Mentor/ Startup Award 2022 from The Cocoon Foundation
Judging panel for La Violet Charity's「今生不做機械人」夢想計劃2022
Hear it for yourself
Joyce is not only known for the value she offers regarding the topic of content marketing but also for the way she can simplify complex concepts with analogies and examples. Attendees of her talks and classes often express that Joyce brings unmatched clarity, enthusiasm, and expertise to the table.
The importance of storytelling
Apart from sharing specific insights into content marketing, content creation, the utilization of distribution channels, and more, the most unique thing about Joyce Tsang's educational interactions is her way of storytelling.
In essence, storytelling is all about going from being self-centered to audience-centric. It involves the speaker offering authentic knowledge that reaches, engages, and initiates an action or an emotional reaction in the audience.
It is no different than an individual or a brand using content to achieve their objectives online. And this skill is one that everyone should have in the 21st century.
What others have said
"Joyce has been a very thoughtful company host during JCCSTEP Eight - Job Exposure Week. Throughout the week, we saw Joyce’s passion for equipping the next generation with entrepreneurial skills they need to face the future.
As this was the first experience for most of our students to meet a company representative, they tend to be nervous when they interact for the first few times. Yet, Joyce’s authenticity and approachability made students feel more at ease, and they started to express themselves more casually. She always encouraged students to voice out their thoughts and she truly valued their ideas.
During the week, students completed an industry-related research. The research topic Joyce assigned to our students allowed them to better grasp the concepts of content & marketing. During the mock interview sessions with the students, Joyce also gave constructive feedback to our students on how to stand out in an interview.
Our team is super grateful to have Joyce’s support during Job Exposure Week, and we are sure our students were able to learn a lot throughout the experience!"
- Cheryl Kong
Education Program Executive, Cocoon Foundation