Surprise, Delight, Impact
CONTENT MARKETING EDUCATION
Education will only continue to be a prominent aspect of Joyce Tsang Content Marketing, and there is indeed a lot of support we can give to our future generations.
Not only does the act of giving back reinforce our brand's belief, we genuinely enjoy the process and find value in interactions. Because at the core of it all, content marketing is about improving experiences and delivering impact to achieve goals.
Expert Content Marketing Education for everybody
At Joyce Tsang Content Marketing, we provide comprehensive education on a range of content marketing topics to help organizations, particularly small businesses, achieve their business goals. We offer insights and strategies to help boost your online presence, media presence, and promotional activities, and also help organizations such as social enterprises and NGOs host entrepreneurship and content marketing-related workshops, providing valuable education and training for their audience, staff, and stakeholders.
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Joyce understands the importance of targeted marketing efforts that reach a niche target audience, including demographics, potential customers, and lead-generation;
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She can offer expert value on everything content marketing, including AI, marketing campaigns, media marketing, blogging tactics, social media marketing, search-engine rankings, and even influencer marketing to increase brand awareness and drive traffic to your website;
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She can teach you how to identify and work with influencers, as well as develop a social media strategy that incorporates social networks like Facebook, hashtags, tactics, and word of mouth to build your following and improve your social media campaigns;
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She can also help you see how you should create a content calendar and develop a plan for promoting your business using social media
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Joyce can inspire you with call-to-action strategies that can encourage users to take action with your brand;
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he can also help you improve your messaging and content strategy to build your brand, track conversions on social media platforms and other marketing channels, and encourage user-generated content and mentions;
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She can share her methods for creating effective blog posts, video content, and advertisements that are most effective for your product or service;
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Additionally, she can teach you how to use marketing tools that can help you create and distribute your content more efficiently;
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She is knowledgable on a range of tools and tactics to help you create a marketing plan that drives new customers and stay ahead of your competitors;
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Additionally, she can help you develop an email-marketing strategy to engage your audiences and track your marketing efforts...
All through sharing our expertise at educational events!
Educational involvements
2021 -
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HKU Space Advanced Diploma in Marketing and Brand Management part-time lecturer
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CoCoon Foundation - STEP Program - Entrepreneurship @ 21 Century (2021 - Heung To Secondary School (Tin Shui Wai) | 2022 - Bishop Hall Secondary School (Sau Mau Ping) | S C Chan Memorial College (Tuen Mun)
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E-Commerce guest lecturer at UOW College
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Interview with Career How Podcast (Listen here)
2022 -
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CoCoon Foundation - JCCSTEP Eight - Job Exposure Week
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Social Media Strategies for Entrepreneurs Virtual Summit 2022 - Webinar Speaker
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Mentor at Inspiring Girls (Module 4)
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Content Marketing 101 Workshop at The Hong Kong Taoist Association Ching Chung Secondary School
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IG Live on Best Media Tips! with David Meltzer (Watch here)
2023 -
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Interview with Yeukai Business Show (Listen here)
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The Cocoon Foundation - Pursuit of X - 2023 Mentor
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Interview with CoCoon Foundation's publication - "Hope Through Education"
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WriterZen - Webinar speaker for "Applying AI-Assisted Strategies to Maximize Content Relevancy and Human Engagement"
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Speaker at (Workplace) Mental Well-being Mixer #40 - How to elevate your personal brand and business presence through content and online marketing
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Startup at The CoCoon Foundation - Step Program - Step 6 - Future Work Expo
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CoCoon Foundation - STEP Program - Entrepreneurship @ 21 Century (2023 - Chiu Lut Sau Memorial Secondary School, SKH Tang Shiu Kin Secondary School, Kit Sam Lam Bing Yim Secondary School)
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Green Tomato Academy - ChatGPT 101:
A Content Marketer’s Guide to AI-Generated Content -
Mentor at CoCoon Foundation - STEP Program - Innovation Camp
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Internship Host at JCCSTEP Eight 22/23 - Internship
2024 -
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CoCoon Foundation - STEP Program - Entrepreneurship @ 21 Century - Step 1 (2024 - Po Leung Kuk Lee Shing Pik College, China Holiness Church Living Spirit College, ELCHK Lutheran Academy)
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Matchbox Mentor (1:1 Consultation session, Career Speed Dating Company Host)
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Guest speaker at Baptist University's School of Communication
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Human Library at Inspiring Girl's Career Fair
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Mentor at MakerBay Foundation's Impact Innovation Lab - The Mentoring Session for Cohort 4
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CoCoon Foundation - STEP Program - Entrepreneurship @ 21 Century - Step 2: Design Thinking Workshop (Small Business Case Study)
Awards and Recognition
2022 -
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Marketing Conference 2.0 - Outstanding Leadership Award
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Engaged Mentor/ Startup Award 2022 from The Cocoon Foundation
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Judging panel for La Violet Charity's「今生不做機械人」夢想計劃2022
2023 -
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APAC Entrepreneur - Most Inspirational Entrepreneur in Hong Kong
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Sassy Hong Kong - Best of Hong Kong 2023 Reader Award: People - The Tech Industry - Gold Winner
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The Cocoon Foundation - Pursuit of X - 2023 Mentor
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22/23 JCCSTEP Pioneering Young Innovators - Most Supportive Startup award
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Masthead Media - Freelance Excellence Finalist - Women in Content Marketing Awards 2023
2024 -
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Masthead Media - Judge - Women in Content Marketing Awards 2023
Interviews
We are fans of insightful talks and enjoy valuable exchanges.
People like us are just looking to be inspired and to connect with like-minded individuals. We wish to receive actionable insights which we can test and learn ourselves.
Joyce is not only known for the value she offers regarding the topic of content marketing but also for the way she can simplify complex concepts with analogies and examples. Attendees of her talks and classes often express that Joyce brings unmatched clarity, enthusiasm, and expertise to the table.
The importance of storytelling
Apart from sharing specific insights into content marketing, content creation, the utilization of distribution channels, and more, the most unique thing about Joyce Tsang's educational interactions is her way of storytelling.
In essence, storytelling is all about going from being self-centered to audience-centric. It involves the speaker offering authentic knowledge that reaches, engages, and initiates an action or an emotional reaction in the audience.
It is no different than an individual or a brand using content to achieve their objectives online. And this skill is one that everyone should have in the 21st century.
What others have said
"Joyce has been a very thoughtful company host during JCCSTEP Eight - Job Exposure Week. Throughout the week, we saw Joyce’s passion for equipping the next generation with entrepreneurial skills they need to face the future.
As this was the first experience for most of our students to meet a company representative, they tend to be nervous when they interact for the first few times. Yet, Joyce’s authenticity and approachability made students feel more at ease, and they started to express themselves more casually. She always encouraged students to voice out their thoughts and she truly valued their ideas.
During the week, students completed an industry-related research. The research topic Joyce assigned to our students allowed them to better grasp the concepts of content & marketing. During the mock interview sessions with the students, Joyce also gave constructive feedback to our students on how to stand out in an interview.
Our team is super grateful to have Joyce’s support during Job Exposure Week, and we are sure our students were able to learn a lot throughout the experience!"
- Cheryl Kong
Education Program Executive, Cocoon Foundation