More than just services

LEARN WHAT CONTENT MARKETING REALLY IS

Add value to yourself.

Learn more

There's no point if only I understand.

Education will only continue to be a prominent aspect of Joyce Tsang Content Marketing, and there is indeed a lot of support we can give to our future generations. 

Not only does the act of giving back reinforce our brand's belief, we genuinely enjoy the process and find value in interactions. Because at the core of it all, content marketing is about improving experiences and delivering impact to achieve goals. 

DSC00449.jpg

Guest speaking experiences

  • HKU Space Advanced Diploma in Marketing and Brand Management part-time lecturer

  • CoCoon Foundation - STEP Program - Entrepreneurship @ 21 Century

  • E-Commerce guest lecture at UOW College

  • Interview with Career How Podcast (Listen to the Cantonese podcast below)

  • Marketing 2.0 Conference (2022 Dubai) Panelist (See footage below)

  • CoCoon Foundation - JCCSTEP Eight - Job Exposure Week

  • 保良局生涯規劃及理財教育中心「創見未來」青年職涯計劃 -【內容行銷分享講座】

Participants' feedback

280371985_1150697892450888_3713187850159841949_n.jpg
280234002_522902292752673_7480470428656682660_n.jpg
280187145_977705179600056_7351886634182475529_n.jpg
280606838_338568728380916_1304602058683487274_n.jpg

Hear it for yourself

Joyce is not only known for the value she offers regarding the topic of content marketing but also for the way she can simplify complex concepts with analogies and examples. Attendees of her talks and classes often express that Joyce brings unmatched clarity, enthusiasm, and expertise to the table. 

The importance of storytelling

Apart from sharing specific insights into content marketing, content creation, the utilization of distribution channels, and more, the most unique thing about Joyce Tsang's educational interactions is her way of storytelling.

 

In essence, storytelling is all about going from being self-centered to audience-centric. It involves the speaker offering authentic knowledge that reaches, engages, and initiates an action or an emotional reaction in the audience. 

It is no different than an individual or a brand using content to achieve their objectives online. And this skill is one that everyone should have in the 21st century.

What others have said

"Joyce has been a very thoughtful company host during JCCSTEP Eight - Job Exposure Week. Throughout the week, we saw Joyce’s passion for equipping the next generation with entrepreneurial skills they need to face the future. 

As this was the first experience for most of our students to meet a company representative, they tend to be nervous when they interact for the first few times. Yet, Joyce’s authenticity and approachability made students feel more at ease, and they started to express themselves more casually. She always encouraged students to voice out their thoughts and she truly valued their ideas.

 

During the week, students completed an industry-related research. The research topic Joyce assigned to our students allowed them to better grasp the concepts of content & marketing. During the mock interview sessions with the students, Joyce also gave constructive feedback to our students on how to stand out in an interview. 

Our team is super grateful to have Joyce’s support during Job Exposure Week, and we are sure our students were able to learn a lot throughout the experience!"

 

- Cheryl Kong

 Education Program Executive, Cocoon Foundation 

ANJI8579.jpg
DSC00422.jpg

Interested in learning?

Find out more about Joyce Tsang here, or directly download a copy of our press release below for more details.

Free Resources