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Surprise, Delight, Impact

CONTENT MARKETING EDUCATION

Education will only continue to be a prominent aspect of Joyce Tsang Content Marketing, and there is indeed a lot of support we can give to our future generations. 

Not only does the act of giving back reinforce our brand's belief, we genuinely enjoy the process and find value in interactions. Because at the core of it all, content marketing is about improving experiences and delivering impact to achieve goals. 

Testimonial on Joyce Tsang Content Marketing by highschool students
Testimonial on Joyce Tsang Content Marketing by highschool students
Testimonial on Joyce Tsang Content Marketing by highschool students
Testimonial on Joyce Tsang Content Marketing by Andy from Study Buddy

Expert Content Marketing Education for everybody

Joyce Tsang Content Marketing credential from Jockey Club Coon on STEP Five - Innovation Camp 2022-23 (Mentors & Judges)
Joyce Tsang Content Marketing credential from Jockey Club Coon on STEP Five - Internship 2022-23 (Intern Host)

At Joyce Tsang Content Marketing, we provide comprehensive education on a range of content marketing topics to help organizations, particularly small businesses, achieve their business goals. We offer insights and strategies to help boost your online presence, media presence, and promotional activities, and also help organizations such as social enterprises and NGOs host entrepreneurship and content marketing-related workshops, providing valuable education and training for their audience, staff, and stakeholders.

  • Joyce understands the importance of targeted marketing efforts that reach a niche target audience, including demographics, potential customers, and lead-generation;

  • She can offer expert value on everything content marketing, including AI, marketing campaigns, media marketing, blogging tactics, social media marketing, search-engine rankings, and even influencer marketing to increase brand awareness and drive traffic to your website;

  • She can teach you how to identify and work with influencers, as well as develop a social media strategy that incorporates social networks like Facebook, hashtags, tactics, and word of mouth to build your following and improve your social media campaigns;

  • She can also help you see how you should create a content calendar and develop a plan for promoting your business using social media

  • Joyce can inspire you with call-to-action strategies that can encourage users to take action with your brand;

  • he can also help you improve your messaging and content strategy to build your brand, track conversions on social media platforms and other marketing channels, and encourage user-generated content and mentions;

  • She can share her methods for creating effective blog posts, video content, and advertisements that are most effective for your product or service;

  • Additionally, she can teach you how to use marketing tools that can help you create and distribute your content more efficiently;

  • She is knowledgable on a range of tools and tactics to help you create a marketing plan that drives new customers and stay ahead of your competitors;

  • Additionally, she can help you develop an email-marketing strategy to engage your audiences and track your marketing efforts...

 

All through sharing our expertise at educational events!

Joyce Tsang Content Marketing - Events - The Cocoon Foundation - Entrepreneurship @ 21 Century

Educational involvements

​2021 - 

2022 -

2023 - 

Jockey Club CoCoon - Work Expo Group Photo
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2024 - 

  • CoCoon Foundation - STEP Program - Entrepreneurship @ 21 Century - Step 1 (2024 - Po Leung Kuk Lee Shing Pik College, China Holiness Church Living Spirit College, ELCHK Lutheran Academy, Man Kwan QualiEd College)

  • Matchbox Mentor (1:1 Consultation session, Career Speed Dating Company Host)

  • Guest speaker at Baptist University's School of Communication 

  • Human Library at Inspiring Girl's Career Fair 

  • Mentor at MakerBay Foundation's Impact Innovation Lab - The Mentoring Session for Cohort 4

  • CLAP@JC Virtual Internship Program 2024

  • CoCoon Foundation - STEP Program - Entrepreneurship @ 21 Century - Step 2: Design Thinking Workshop (Small Business Case Study)

2025 -

  • VTC IVE Wong Haking Campus - Creative Content Creation for Social Media Marketing - Part time lecturer

  • CoCoon Foundation - STEP Program - Entrepreneurship @ 21 Century - Step 1 (2025 - Shun Lee Catholic Secondary School)

  • Workshop on Content for Sustainability for Women Future Makers Employment Programme at St. James' Settlement

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Awards and Recognition

2022 - 

2023 - 

2024 - 

  • Masthead Media - Judge - Women in Content Marketing Awards 2023

Joyce Tsang Content Marketing - Judging panel for La Violet
Joyce Tsang Content Marketing - Outstanding Leadership Award at Marketing 2.0 Conference, Dubai 2022

What others have said

"Joyce has been a very thoughtful company host during JCCSTEP Eight - Job Exposure Week. Throughout the week, we saw Joyce’s passion for equipping the next generation with entrepreneurial skills they need to face the future. 

As this was the first experience for most of our students to meet a company representative, they tend to be nervous when they interact for the first few times. Yet, Joyce’s authenticity and approachability made students feel more at ease, and they started to express themselves more casually. She always encouraged students to voice out their thoughts and she truly valued their ideas.

 

During the week, students completed an industry-related research. The research topic Joyce assigned to our students allowed them to better grasp the concepts of content & marketing. During the mock interview sessions with the students, Joyce also gave constructive feedback to our students on how to stand out in an interview. 

Our team is super grateful to have Joyce’s support during Job Exposure Week, and we are sure our students were able to learn a lot throughout the experience!"

 

- Cheryl Kong

 Education Program Executive, Cocoon Foundation 

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