Achieve long term success
WHY CONTENT MARKETING WORKS?
"If you think that the low-quality content can help you promote your brand via amazing content marketing techniques, then you are not on the right track." - Lindsey Benson, News Anyway
IT'S MORE EFFECTIVE
Content Marketing generates 6x more leads at 62% of the cost of traditional marketing - compose.ly
Customer acquisition costs from Content Marketing are 15% less than paid acquisition. - reforge.com
IT DRIVES EXPONENTIAL GROWTH
Companies with a content strategy have a 30% higher growth rate than those who do not. - reforge.com
Why is Content Marketing important?
"The marketing landscape has shifted dramatically over the last six months. The ongoing pandemic coupled with a struggling economy has only accelerated those changes. Anytime there is a swift change in consumer behavior, marketers must adapt and pivot.
The challenge is that most of you reading this have not pivoted.
A foundation that makes up your marketing strategy both online and offline should have a simple goal: to ensure your business stands the test of time. Not too long ago, all you needed from a marketing standpoint was a website and Facebook page. If you were a contractor, you may have exhibited at a tradeshow/expo booth once or twice a year, and your calendar would get booked out. For others, referrals and word of mouth drove 100% of their business.
Those days have long passed by. Consumers and businesses alike have a vast number of options for how to spend their money and where they invest their time. This means that marketers have to work harder than ever before to reach the people they need to contact.
Your marketing strategy is the foundation; and in working with thousands of businesses, I have found that most don't have the foundational elements." - Michael Tasne, Entrepreneur Asia Pacific
What is the role of Content Marketing?
Content Marketing is all about making people want to hear from you and want to talk about you. Your potential customers are going through countless types of content every day. They might land on your website through search engines, they might come in contact with you through email marketing, or they might have simply stumbled across your video content.
The point is, each piece of content must play into a comprehensive strategy, appear at the right moment on the right marketing channels, so they each become a piece of tactic that can call-to-action. That is how content marketing can be used to attract customers.
Content marketing is not there to hard-sell - it is here to attract. Without content marketing, it is difficult to drive your target audience to action and achieve marketing goals without you losing out on your branding or messaging.
Does Content Marketing actually work?
If you are looking to drive immediate sales results, content marketing is not for you. But if you are looking to drive long-term growth and attract leads continuously, please find yourself at home!
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Does this work for B2B marketing?
Yes, of course! Though you may not be looking to convert an individual into a customer, both B2B and B2C boil down to P2P, which is people to people. And people are looking for actionable information to help solve their problems, including corporate challenges or personal pain points.
Either way, content marketing provides a company with a clear marketing strategy that informs them of the type of content they need to create and how they should distribute them to attract their audiences. B2B and B2C companies will benefit with higher quality leads, shorter sales process, better brand awareness, and higher ROI by practicing content marketing. This makes content marketing crucial for small businesses.
What Content Marketing should be
CONTENT MARKETING IS A COMMITMENT, NOT A CAMPAIGN
Content Marketing is the long-term, strategic method of doing marketing today. Content marketing looks beyond ads and social media posts. Content marketing is the creation of relevant and timeless content, tailored to attract specific target audiences across different stages in the marketing funnel. That is why it can guarantee justifiable content and predictable content performances, eliminating the need for team members to waste time and effort on content execution without clear frameworks and guiding insights. It can take any business closer to success.
While others struggle and waste time creating ineffective blog posts, video content, and infographics, and remains stuck on executions and repeatedly executing promotional marketing campaigns, you can understand how to use social media marketing and search engines to your advantage. By building content tailored to your target audiences and distributing them on different marketing channels such as online marketing, social networks, or landing pages, you attract potential customers to action, optimizing your content into lead-generation tactics that can truly justify your marketing efforts.
IT TAKES TIME
The success of your content (to be measured by objectives set out in the beginning, not by mere vanity metrics) is the reason why I started this business in the first place - to prove that content marketing works. But expectations need to be clear for them to be met.
If you have browsed through my content, you should already know that the goal of content marketing (or any kind of marketing) is not to drive sales.
Content marketing, in particular, is a process that adds value to your target audiences through strategic content creation and content distribution so high-quality leads can be acquired at a lower cost. And content that does not attempt to sell at all is the one that works best.
Unless you see the value in such creation, would you appreciate content marketing, and unless you understand that, would my work be worth the while.
CONTENT MARKETING IS LIKE WORKING OUT
I'm not denying that there are people born with a perfect physique. But most of us need to work out to attain our dream body. And it doesn't happen by lifting one day or training for a week. It takes continuous effort. Like content marketing, success does not come from a handful of posts or executing strategically for a month. Social media accounts need to be frequently updated, websites need to be optimized, and content needs to be adapted and reviewed.
IT TAKES INPUT
Even if your content marketing the best content creator alive, they can only create based on the information you provide. Of course, we can do research to wrap the idea up accordingly, but unique content is based on insightful copy points that come straight from the client. The best content is based on authentic journeys, behind-the-scenes happenings, achievements, points of view, and more.
Many people dive into content marketing without realizing that. They let things slide when they are busy or when they feel like they have nothing to say. Then, they realize they don't really want to showcase their authentic self at all.
Content Marketing requires planning ahead. It needs to be supported by a library of thoughts to fuel ongoing creation. Without it, consistency can never be achieved. Worse yet, it can damage your platform's organic performance.
YOUR LEADS AREN'T YOUR STALKERS
Many business owners seem somehow believe their leads will naturally see every post on their feed, track them down on search, and come to them as long as they exist.
This is the worst mentality to have. You should always assume that your leads are complete strangers, who are yet aware of not just you, but the problem that you solve in their life. As a brand, you need to make a large effort to connect with these people. That does not happen by "owning" more accounts online. It only happens with creating the right content and then distributing them properly on selected platforms online.
Content marketing as a strategy
Is Content Marketing the same as copywriting?
Copywriting is about creating a sales copy to persuade someone to take a particular action. Once the action has taken place, the attention will immediately cease. It is an outbound method geared towards bottom-funnel leads. Simply put, it can work independently and away from other brand content. (Think of buying something for its promotion, but not for its brand. If it weren't for the promotion, you most likely would not have considered the product)
However, content creation in content marketing is about building trust and interest. That means it is driving for overall brand awareness. Content marketing is part of an inbound method focused on attracting leads throughout the funnel. Audiences will judge the brand based on the quality of all content across different channels. It will affect their level of trust as they are interested in the whole brand rather than just one offering. (Think of buying something from a brand because it is your favorite brand. It doesn't take a promotion to get you interested in their product)
That is why the prior cannot help a brand build its foundation, and the latter consists of so much work.
There's a reason why people say Content Marketing is the only marketing left.
By putting your heart into content marketing, your brand instantly differentiates itself from others. And that is what customers are looking for nowadays. No one is looking for another ad nor another page filled with promotions and call-to-actions. People gravitate toward brands that are authentic and produce content that resonates with them.
How many of your competitors' bulk of the content is for the good of the customer, rather than bragging about themselves?
How many businesses with small ad budgets are getting seen online?
How many companies are able to attract leads organically just with content?
Content Marketing can be applied to all companies
Content Marketing can work for startups, real estate, restaurants, lawyers, not-for-profit, so on and so forth.
Because every single company out there is creating content. If it's not worth the while, and advertising and traditional marketing is enough, why is everybody doing it?
Content marketing allows you to understand your target audiences in a new light and put yourself a step forward than others since you are using content to build brand awareness straight from the get-go.