Delaying Your Start Will Only Cost You More! My prices will continue to rise due to inflation and limited availability.
ATTRACT LEADS WITH CONTENT TODAY!
Discover your strengths and potential, learn to do inbound content marketing, create your content strategy, produce high-value content, and distribute it effectively to build your personal brand or business in our enhanced 5-Chapter Inbound Marketing Course for New Business Owners!
This is the process I've used to solidify my personal brand, grow my presence, and attract leads for my own business, and I can help you do the same!
Firstly, what is Inbound Content Marketing?
Inbound content marketing is a highly effective marketing strategy that focuses on creating high-quality content to attract prospects and potential customers. By creating various types of content, such as blog posts, webinars, eBooks, infographics, podcasts, and video content, you can attract potential customers to your website and rank higher on search engines. Inbound marketing aims to build brand awareness, credibility, and engagement within a specific niche.
As an experienced B2B content marketing expert at Joyce Tsang Content Marketing, I use the same strategy in this course to create targeted and valuable content that resonates with our clients' target audience, leading to higher lead generation and conversions.
You'll learn how to build your inbound content marketing program by creating thought-leadership pieces of content that showcase your product or service and improve your brand's visibility. We use tactics such as case studies, email marketing, and call-to-action to convert visitors to action-takers, going beyond social media marketing. Our approach also includes repurposing content types, identifying which kind of content resonates with your target audience and which social networks work best for distributing your social media content.
How do I get started in Content Marketing?
Double down on your personal brand.
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Go from being uninspired and confused to having clarity and confidence with your personal branding;
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Know your true strengths and potentials to better pitch yourself to others for freelance opportunities and at jobs;
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Consolidate your multi-faceted quality and built a strong identity away from corporate titles;
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Know how to introduce and differentiate yourself to build and monetize your identity;
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Effective and practical way to self discovery so you can earn your dream!
Why does Content Marketing matter?
Because blindly creating more content is just a waste of time.
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Go from feeling completely stuck with your Facebook page or your Instagram account to knowing exactly what has went wrong, how to regain online presence, and drive traffic to your website;
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Stop being lost in the types of content you should produce and know what you can do to differentiate your brand;
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Learn to spot potential content, what metrics to track, and understand why certain posts have succeeded;
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Most importantly, gain clarity on what action you need to take to start seeing marketing activities achieve business goals.
01) THEORY - BRANDING 101 - WHAT MAKES A STRONG PERSONAL BRAND
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Understanding, creating, and building a powerful personal brand
02) FRAMEWORK - SELF DISCOVERY - HOW TO PERSONAL BRAND YOURSELF
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Identifying your personal strength
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Example Case Study
03) ACTION - PERSONAL BRANDING STATEMENTS - IDENTIFYING YOUR BRAND
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Guided Q&A
04) CONSOLIDATION - ESSENTIAL FOR SUCCESS - BUILDING YOUR PERSONAL BRAND DOCUMENT
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Expertise & Mission
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Target audience & Target audience persona
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Content tilt & Content pillars
*That's just USD $150!
01) THEORY - INBOUND MARKETING - HOW TO START
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What is inbound marketing
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What you need to do inbound marketing
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Tips for acing each element in inbound marketing (social media, SEO, landing, and more)
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Downloadable checklist for assessing your business's inbound marketing achievements
*That's just USD $150!
02) STRATEGY - CONTENT STRATEGY - ASSEMBLING CONTENT
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What is a content strategy
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What you need to do to create a content strategy
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Tips for acing each element in creating a content strategy (targeting, pillars, key messaging platform, and more)
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Downloadable template for creating your 360 persona
*That's just USD $150!
03) FRAMEWORK - CONTENT CREATION - HOW TO CREATE CONTENT
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How to create content
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What you need to do to create good content
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Tips for fulfilling your content strategy with content (formats, copywriting, milking your assets, and more)
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Downloadable platform-by-platform cheatsheet to create platform-friendly content
*That's just USD $150!
03) ACTION - CONTENT DISTRIBUTION - PAID AND ORGANIC TACTICS
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How to distribute content
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What you need to do to distribute content effectively
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Tips for organic and paid social distributions (content patterns, Facebook ad buys, ROI benchmarks, and more)
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Downloadable step-by-step method to distribute, monitor, and assess your content
*That's just USD $150!
How can I learn Inbound Content Marketing?
This Inbound Marketing Course for New Business Owners will not only help you develop a content calendar and marketing plan but also includes actionable tactics to inspire you on how to improve your brand's visibility, achieve your marketing goals, and generate fresh content ideas. Let us help you build your inbound marketing program by providing you with the tools and knowledge necessary to create a successful content marketing strategy for growing your business with a personal brand.
Access the Inbound Marketing Course for New Business Owners
HKD $1,200 (* USD $150)
✔️ A comprehensive guide on Inbound Marketing and all the basics to Content Marketing
✔️ On-demand videos, scripts, graphics, pdfs and downloadables covering 21 steps
✔️ Simple and concise step-by-step structure for any beginners to become familiar and get started
✔️ Effective tips on Content Marketing
✔️ An easy, digestible, but life changing online course!
*Please calculate currency exchange to date based on HKD $1,200 for exact cost in USD
Additional Freebies!
Apart from the jam-packed 5-Chapter information that includes downloadable documents already - I have also thrown in 4 super guides for everyone who enrol in this course, including:
- 3-Month Personal Growth Plan
- The Ultimate Schedule Planning Tool
- Content Strategy Template
- The Ultimate 5-Point Report to Evaluate & Improve your Content Marketing
Totalling at a value of over HKD $3,000!
