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Attract a loyal and engaged community of customers with a structured framework

Instead of several weeks to a month...

Business owners with no marketing experience will need to invest time and effort in learning about content marketing concepts, strategies, and best practices.


This may involve self-study, attending online courses, reading industry publications, and staying updated with the latest trends. The learning process can be time-consuming and may require trial and error.

Only spend 5 to 10 days!

Joyce Tsang Content Marketing offer customized content marketing strategies tailored to the specific needs and goals of her clients.


By analyzing their target audience, industry, and competitive landscape, she can develop comprehensive plans to drive growth and establish their brand.

Joyce Tsang Content Marketing Client Testimonial

Karl Wong,
Founder of Karner

The ability to educate, to be highly realistic, to be passionate, honest, and have the mindset of an entrepreneur - these are all the qualities of Joyce, and so far, she has guided me through marketing strategies on a step by step approach. 


Joyce really helps me as an entrepreneur to make decision and really gives more confidence to invest more with a clear approach on a monthly basis! Very interesting material and strategy. Very easy to follow and straightforward explanations. Easy to understand.  


Thank you. I highly recommend Joyce’s services.

You're trapped in the cycle of being a content vending machine

You know that content marketing is a must-do for your business, but you have no clue where to start. You may have rushed into it and started posting content online, thinking it would ultimately get you somewhere, only to find that the more you post, the more you question yourself if you're doing it all wrong. Hard work will always lead you somewhere; you just need to know what to do. Well, I'm here to tell you that what you need are strategies.

Woman working on laptop

Without strategy, content is just stuff, and the world has enough stuff.


Here's how much money you're wasting by not having a Content Strategy

In 2023, the monthly cost of social media content creation services in the USA and UK ranges from USD $800 to $5000 for three to seven social media platforms ( This means companies are spending an average of USD $34,800 per year on social media content creation. To justify that investment, they should be seeing a 5:1 (500%, meaning $5 earned per $1 spent) ROI.

But I'm willing to bet that you're not generating an average revenue of USD $174,000 per year from content.

 The difference in having a Content Strategy

Having a documented content strategy allows you to earn more money. Note that I'm not saying a content strategy can increase your revenue by crazy folds (though it can, if the strategy is executed exceptionally well and all assumptions are proven to be true).

What I'm saying is that a content strategy guarantees to help you reduce your content creation cost and increase effectiveness, which drives a much better ROI closer to the benchmark of 5:1.

How? By strategically informing you of the exact pieces of content that should be created to attract your target audiences, increasing the likelihood of them taking action.

Stacks of document and money

The cost of content marketing is 62% less than traditional methods, yet it results in 3 times as many leads. This translates to a higher ROI.


What is the Content Strategy creation process with us?

Joyce Tsang Content Marketing's Setting Up a Strategy with JTCM milestone graphic

The process is simple and can take as little as a week!


Apart from that, we do not require you to commit to us for the execution of the strategy. You get to decide if you want other service providers or in house team to execute the strategy, maintaining your ultimate control and flexibility. 

Joyce Tsang Content Marketing Client Testimonial

Charlene Kwong,
Founder of Indahouse

I feel content after talking to Joyce every time.


I was amazed by her efficiency and patience. Her professional advice gave me confidence to pursue my plans and achieve my goals.


Following her guides has helped me make better decisions and allocate time and resources appropriately.


She is generous in sharing her vast knowledge and she is definitely a great educator.

Why do businesses need a Content Marketing Strategy?

Having a content strategy is only step 1. To achieve and enjoy the full merits of Content Marketing, you must:

i) Create the right content for the right people (Content Strategy), to be

ii) Distributed at the right place (Social Media Strategy), and

iii) At the right time (Digital Marketing Strategy)

Click below to find out what the key components of a content strategy are, why use a content strategy, and what does a content strategy include:

Content Strategy


A framework tailored to your brand which tells you what content you need to create to attract your target audiences.

  • A document that identifies what content the brand should create to appeal to their target audiences.

  • ​Content pillars, which are open-ended topics, are established in this document after the brand's key messaging platform and the target audience persona are aligned.

  • ​​A content strategy identifies what objective each piece of content is as the pillar indicates fitting content formats.

Content Marketing Strategies
Graphic on what you're buying in Joyce Tsang Content Marketing's Content Strategy
Graphic on what you're getting in Joyce Tsang Content Marketing's Content Strategy
Graphic on what you get in Joyce Tsang Content Marketing's Content Strategy

Content Marketing Results

Joyce Tsang Content Marketing - Content Marketing as a Strategy - Client Results
Joyce Tsang Content Marketing - Content Marketing as a Strategy
Joyce Tsang Content Marketing - Content Marketing as a Strategy

1) Much stronger organic performance

Our content strategy has helped this client realize what organic content is best for their Facebook page to drive engagement so they do not waste time and money on paid social. Instead, they know the exact content they can put a budget behind to accelerate growth.

2) Increase organic reach

By creating content based on our content strategy, this client saw immediate growth in reach with just a single post. Such learning has also helped with their Facebook ads, pushing down the cost per page, which they would not have achieved without posting the right content.

3) Much cheaper cost per action

While the global benchmark for cost per action is around USD $1, our client achieved an average CPA of only USD $0.25 with our content strategy. This is how a content strategy helps increase ROI by saving money and increasing efficiency with the same budget. 

Joyce Tsang Content Marketing Client Testimonial

Billy Cheung,
Business Consultant

Our brand is a newly established FMCG brand targeting high value customers who care about values more than price. And we understand that having a customer oriented digital & content marketing strategy is the key to success.


But it's hard to find someone / companies who could provide us clear roadmap & practical advice until I found Joyce's facebook ad and was attracted by the valuable tips & contents published on her social media accounts.


I knew Joyce is the right person to work with because she acquired me successfully and gained my trust in a short period of time! 

Company without a Content Marketing Strategy


27% win rates

(Source: 1827 Marketing)


Averaging at USD $346 cost per lead



Customer acquisition cost ratio at USD $1.31/ $1 at net new annual recurring revenue

(Source: Reforge)

Company with a Content Marketing Strategy


54.1% win rates 

(Source: CSO Insights - "Companies that used content marketing achieved 27.1% higher win rates than those that didn’t"


Averaging at USD $135 cost per lead



Customer acquisition cost ratio at USD $1.03/ $1 at net new annual recurring revenue

(Source: Reforge)

For you, it means:


You're losing out on a 27.1% wins


You're wasting USD $211 on each lead


You're USD $0.28 short on every $1 of net new annual recurring revenue

Joyce Tsang Content Marketing testimonial from founder of Hemkonst

Founder of Hemkonst

Working with Joyce was an absolute pleasure. Her marketing research and professional tips helped me take my online store to the next level and better understanding with my audiences.


I was impressed with her comprehensive approach and attentional to detail. Her expertise in content marketing was invaluable, and I’m grateful for the work she and her team done for me.


Thank you Joyce Tsang Content Marketing for your amazing service!

Joyce Tsang Content Marketing - Content Marketing as a Strategy

Incremental steps of changing bits of content here and there won't lead to success.

This is the change you need for exponential growth!

✔️ Find out about your target audience and identify content that both excites them and expresses your brand.

✔️ Say goodbye to the stressful content ideation process and rely on a long-term framework that helps you create at ease.

✔️ Know how to spot content patterns and what metrics to look out for to justify growth and effort.

✔️ 100% clear on the purpose of your content.

✔️ Know the best practices on your selected platform and stand out from the crowd.

✔️ Know where your audiences come from and what stages they will go through during their engagement with your brand.

✔️ Be confident in buying ads because you know exactly what to expect

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