top of page
Joyce Tsang Content Marketing - Content Marketing as a Strategy

Automatically attract leads every month


You know content marketing is a must-do for your business, but you have no clue where to start. You've somehow rushed into it and started posting content online. You thought it would ultimately get you somewhere, only to find that the more you post, the more you question yourself if you're doing this all wrong.​ Well, I'm here to tell you, what you need are strategies.

Joyce Tsang Content Marketing Client Testimonial

Karl Wong,
Founder of Karner

The ability to educate, to be highly realistic, to be passionate, honest, and have the mindset of an entrepreneur - these are all the qualities of Joyce, and so far, she has guided me through marketing strategies on a step by step approach. 


Joyce really helps me as an entrepreneur to make decision and really gives more confidence to invest more with a clear approach on a monthly basis! Very interesting material and strategy. Very easy to follow and straightforward explanations. Easy to understand.  


Thank you. I highly recommend Joyce’s services.

Joyce Tsang Content Marketing Client Testimonial

Charlene Kwong, Founder of Indahouse

I feel content after talking to Joyce every time.


I was amazed by her efficiency and patience. Her professional advice gave me confidence to pursue my plans and achieve my goals.


Following her guides has helped me make better decisions and allocate time and resources appropriately.


She is generous in sharing her vast knowledge and she is definitely a great educator.

Joyce Tsang Content Marketing Client Testimonial

Billy Cheung,
Business Consultant

Our brand is a newly established FMCG brand targeting high value customers who care about values more than price. And we understand that having a customer oriented digital & content marketing strategy is the key to success.


But it's hard to find someone / companies who could provide us clear roadmap & practical advice until I found Joyce's facebook ad and was attracted by the valuable tips & contents published on her social media accounts.


I knew Joyce is the right person to work with because she acquired me successfully and gained my trust in a short period of time! 

Without strategy, content is just stuff, and the world has enough stuff.


Here's how much money you're wasting by not having a Content Strategy

In 2023, the monthly cost of social media content creation services in the USA & UK lies between USD $800 and $5000 for 3 to 7 social media platforms. ( 

That means companies are spending an average of USD $34,800 per year for social media content creation. To justify that investment, they should be seeing a 5:1 (500%, meaning $5 earned per $1 spent) ROI. 

But my bet is, you're not driving a USD $174,000 average revenue from content per year.

Here's why you need a Content Strategy

Because having one allows you to earn more money. Do note that I'm not saying a content strategy can increase your revenue by crazy folds (though it can, if the strategy is exquisitely executed and all assumptions are proven to be true).

What I'm saying is a content strategy guarantees to helps you reduce your content creation cost and increase effectiveness, which drives a much better ROI closer to that benchmark of 5:1. 

How? By strategically informing you the exact pieces of content that should be created to attract your target audiences, increasing the likelihood of them to take action.

The cost of content marketing is 62% less than traditional methods, yet it results in 3 times as many leads. This translates to a higher ROI.


Joyce Tsang Content Marketing - Content Marketing as a Strategy - What you're buying
Joyce Tsang Content Marketing - Content Marketing as a Strategy - What you get
Joyce Tsang Content Marketing - Content Marketing as a Strategy - What you can do

Why do businesses need a Content Strategy?

Having a content strategy is only step 1. To achieve and enjoy the full merits of Content Marketing, you must:

i) Create the right content for the right people (Content Strategy), to be

ii) Distributed at the right place (Social Media Strategy), and

iii) At the right time (Digital Marketing Strategy)

Click below to find out what goes into a content strategy, why use a content strategy, and what does a content strategy include,

Content Strategy


A framework tailored to your brand which tells you what content you need to create to attract your target audiences.

  • A document that identifies what content the brand should create to appeal to their target audiences.

  • ​Content pillars, which are open-ended topics, are established in this document after the brand's key messaging platform and the target audience persona are aligned.

  • ​​A content strategy identifies what objective each piece of content is as the pillar indicates fitting content formats.

Content Marketing Results

Joyce Tsang Content Marketing - Content Marketing as a Strategy - Client Results
Joyce Tsang Content Marketing - Content Marketing as a Strategy
Joyce Tsang Content Marketing - Content Marketing as a Strategy

1) Much stronger organic performance

Our content strategy has helped this client realize what organic content is best for their Facebook page to drive engagement so they do not waste time and money on paid social. Instead, they know the exact content they can put a budget behind to accelerate growth.

2) Increase organic reach

By creating content based on our content strategy, this client saw immediate growth in reach with just a single post. Such learning has also helped with their Facebook ads, pushing down the cost per page, which they would not have achieved without posting the right content.

3) Much cheaper cost per action

While the global benchmark for cost per action is around USD $1, our client achieved an average CPA of only USD $0.25 with our content strategy. This is how a content strategy helps increase ROI by saving money and increasing efficiency with the same budget. 

Company without a Content Marketing Strategy


27% win rates

(Source: 1827 Marketing)


Averaging at USD $346 cost per lead



Customer acquisition cost ratio at USD $1.31/ $1 at net new annual recurring revenue

(Source: Reforge)

Company with a Content Marketing Strategy


54.1% win rates 

(Source: CSO Insights - "Companies that used content marketing achieved 27.1% higher win rates than those that didn’t"


Averaging at USD $135 cost per lead



Customer acquisition cost ratio at USD $1.03/ $1 at net new annual recurring revenue

(Source: Reforge)

For you, it means:


You're losing out on a 27.1% wins


You're wasting USD $211 on each lead


You're USD $0.28 short on every $1 of net new annual recurring revenue

How do you create a Content Strategy and can't I create one by myself?

I'm not saying that you can't. Actually, I've created a whole video to walk you through how you can do it yourself. But trust me, after you see how much work is involved, I think you'd rather pay someone with the expertise to do it for you.


At the end of the day, I can do it for you in a couple of days when you'd probably spend weeks just trying to figure out the basics.

What is the Content Strategy creation process with us?


The process is simple and can take as little as a week!


Apart from that, we do not require you to commit to us for the execution of the strategy. You get to decide if you want other service providers or in house team to execute the strategy, maintaining your ultimate control and flexibility. 

Joyce Tsang Content Marketing - Content Marketing as a Strategy

Incremental steps of changing bits of content here and there won't lead to success.

This is the change you need for exponential growth!

✔️ Find out about your target audience and identify content that both excites them and expresses your brand.

✔️ Say goodbye to the stressful content ideation process and rely on a long-term framework that helps you create at ease.

✔️ Know how to spot content patterns and what metrics to look out for to justify growth and effort.

✔️ 100% clear on the purpose of your content.

✔️ Know the best practices on your selected platform and stand out from the crowd.

✔️ Know where your audiences come from and what stages they will go through during their engagement with your brand.

✔️ Be confident in buying ads because you know exactly what to expect

bottom of page