Content marketing is a life skill


Why risk it and do it all alone?

I got you

Tell your own story

Anyone with an entrepreneurial mindset who wants to explore their potential outside of a regular full-time job should look into content marketing. It's the cheapest and most effective way to establish your side hustle into a brand. I've done this myself in the past two decades, and look where it has taken me. A jump in roles every year, a chance to step on one of the biggest stages in Hong Kong, and a practical backup plan to support my lifestyle after quitting my full-time job.  

It wasn't ads or networking that got me here, it was content.


You only have things to gain and literally nothing to lose

The world will improve no matter what, and it will not wait for you. While you might easily spend hundreds of dollars on weekend leisure classes making crafts or baking cake, why wouldn't you invest in a skill that is proven beneficial for your personal and professional life? 

Recruiters are looking for skills, and customers are looking for proof, and neither of them is satisfied with just a CV. No one will know about your talent or abilities unless you learn to showcase them professionally. 

Stop wasting time

So many people make the same mistakes that you can prevent by working with me

Stop guessing around

I've done this for so long you can ask me anything on content marketing and I can answer you on the spot

Start trusting yourself

There's no need to be confused or frustrated when you know what content works and what doesn't

What to expect

  • Set up - Learn how to strategically build your online presence as a personal brand with content

  • Content execution - Know what content to create and justify your effort

  • Refine and improve - Ensure growth and longevity with a framework to easily follow through

  • Content marketer mentality - Learn how to assess, analyse, and make decisions for your brand's content with confidence


3-Month Mentorship Programs

The Go-getter Program

Are you a super hustler up for the challenge? Follow through our 3-month daily, weekly, and monthly checklist (English) and progress through the tasks at your own speed!

This program comes with 3 x 1 hour consultation with Joyce Tsang to make sure you're progressing on track.

The Community Program

Do you learn better when there's others learning with you? Enrol in our bilingual-available class-based program and improve with other class mates.

The program comes with 1 hour long classes per week and worksheets for you to complete.

The One-on-one Program

Need individual help to turn content into clients? Engage with Joyce Tsang directly on this bilingual-available program where she'll tailor make the curriculum for you.

This program comes with weekly lecture or brainstorming sessions, with specific tasks for you to complete.

*All programs are held online
*All mentees will be added to a private group to interact and ask questions throughout and beyond the 


The Go-getter Program Curriculum

Month 1 - The Month of Planning
Identify propositions | Identify ways | Identify preferences
Tasks: Bio writing, research content topics, distribution channels and set up, content creation, content publishing, promoting, habit, and refine, feed back, and the do not list.

Month 2 - The Month of Execution
Initiate Engagements | Establish a content creation routine | Rearrange priorities
Tasks: Time plan, learn & apply, your community, events, speak, testimony, CTA, review, and 

Month 3 - The Month of Strategy
Confident content executions | Finalized Industry Thought Leader routine | Comfortable with your name 
Tasks: Routine, masterlist, patterns, extend, targeting, updates, and celebrate!


Teen study group

The Community Program Curriculum

Month 1 - Branding and set up

- What makes a strong brand, identifying your brand, branding worksheet to be completed

- Setting up your account, tips and tricks, account review

-  Assembling your asset library, organizing content like a content marketer, content sharing

- How to create content, frameworks and guidelines, content homework to be completed


Month 2 - Content Execution

- Scheduling content, best practices, content calendar review

-  Content monitoring, spotting content patterns, content sharing

- Reviewing content, qualitative and quantitative analysis, content report to be completed

- Planning and scaling content, refining content creation, content template to be completed

Month 3 - Refine and Improve

- Industry/ "Competitor" Research, front end and tools, findings review

- Content learnings, improving existing content, content sharing

- Reviewing content, anticipating results, content report to be completed
- Setting benchmarks, discovering content impact, ​content framework to be completed

Students looking at screen

The One-on-one Program Curriculum

The curriculum will be completely tailor-made for the mentee to achieve one specific objective identified in the beginning. 

The objective must follow the structure of "to learn to x with x to achieve x".

Some examples may be "to learn to promote my brand via social media to gain brand awareness", or "to learn to create content for my website to build myself as an Industry Thought Leader on the subject matter", etc.

Who is eligible?

Youngsters -

  • Form 4/ Year 10 and above

  • Discover your identity

  • Prepare for the real world

Adults -

  • Any adults wanting to start a side hustle

  • Create your identity

  • Navigate the real world

Seniors - 

  • Preparing/ in retirement

  • Express your identity

  • Enjoy the real world

Because slashing is a mentality not bounded by age!

Also, no quitters allowed! It will be hard work but it'll be worth the while.


Why should you listen to me?

Because I've been there and I've done that!

People see my journey and supported me because of my content.


That's how I've managed to build my community, gain my reputation, and open doors to new opportunities.


Enrol today!

The Go-getter program is HKD $3,000 for 3 months.

The Community-program is HKD $12,000 for 3 months at HKD $4,000/ mentee/ month.

The One-on-one program is HKD $15,000+ for 3 months at HKD$5,000+/ month, depending on the mentee's objective.

3-Month Mentorship Enrolment Form

Thank you! We’ll be in touch.


Explore your full potential and learn this lifelong skill

Build your commuinty, discover your ability, simply by learning how to tell you own story. 

Fill in the form to get started.