Passionate. Expertise. Educational.
THE HONG KONG CONTENT MARKETER KEYNOTE SPEAKER
Outstanding Leadership Award
Joyce was among the chosen few to be felicitated on the Marketing 2.0 Conference stage. When questioned about how Joyce felt after receiving the recognition, she expressed that it was possible because of her different perspectives on content marketing. She is always looking out to reach different audiences and different people to connect, and her perspective and emerging ideas made it possible for her to achieve this recognition.
Choosing the awardees for the "Outstanding Leadership Award” category was challenging for the awards committee (co-chairs and management). All honorees were judged on the below parameters:
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Leader's Reputation
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Educational Background
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Professional Experience
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Creative Thinking
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Decisive Leadership
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Authenticity, Consistency, and Transparency
Joyce is a content marketer who helps entrepreneurs and business owners create effective content strategies. She educates her clients on how to distribute their content through digital marketing and social media. Her significant contributions to the marketing industry have earned her recognition, including the 'Outstanding Leadership Award' at the Marketing 2.0 Conference's glittering recognition session.
Joyce Tsang shared her invaluable insights on the subject, "Persistently Agile: The Key To High-Performance Marketing Lies With People, Not Projects," along with four other marketing leaders from around the globe. She discussed how important it is to be authentic when considering digital platforms to reach people.
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According to her, authenticity is something that will make people pay attention to you and your work. In an era of saturated markets and decreasing attention spans, the only way to stand out is to be your authentic selves in the digital world. She also mentioned how important it is to consider the clients and the team to ensure the quality of the content. Joyce shared the two keywords that need to be considered when creating content: consistency and transparency.
During her time at the conference, she emphasized the importance of transparency at the highest level while building a brand. Joyce also discussed how being authentic could help the content creator stay consistent in delivering the content. She believes that the true idea of achieving consistency and transparency in creating content is in realizing and remembering what it is that one's brand has set out to do.
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