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Joyce Tsang Content Marketing - Content Marketing for Slashers

Unearth your potential and control your life


Because it's always better to be someone who has tried really hard than to not take the first step and regret it later.




It's time to break free from stagnation and embrace growth.

You won't be satisfied with watching others start their own businesses, create multiple sources of income, and explore their potential and passions while you're still stuck in the same rut, living the same unimproved life.

By working smart and taking action today, you can turn your life around in just a few months.

While I'm here to teach you how you can unearth your personal branding as a Slasher through my content marketing courses. In it, we will be discovering your strengths, tailoring your message according to your passion and abilities, and the best practice framework for individuals like us to create effective content that can attract opportunities at our doorstep, all on-demand.

Joyce Tsang wearing Joyce Tsang Content Marketing's "I work smart because working hard is tiring" merch hoodie


 Learn to do inbound marketing, create your content strategy, produce high-value content, and distribute it effectively to build your personal brand or business.

Joyce Tsang giving a presentation on What is Content Marketing


Debunk different myths and learn insider tips on how Content Marketing can successfully build one’s side hustle.

Joyce Tsang assisting a mentee


Unleash your potential with new skills and a new mindset; discover your strengths; ignite your spark in expressing your passion as a slasher with me!

Slasher Options

90% of start up fail.

Two of the main reasons for failure is ineffective marketing, and not being an expert in the industry.

- Investopedia

You are your story's hero...

You may think that if everyone else has seemingly made good money by starting their own side hustles and acquiring freelance jobs by themselves, you can do it all on your own too. All you need to do is watch some YouTube videos and download some free documents.

But if that's the case, then why hasn't it happened yet? Why aren't you already a successful Slasher with multiple sources of income?

But you need a guide.

You can have great skills, but it doesn't matter.

The hard truth here is you're not seeing how much better these people are at marketing themselves than you are. 

  • Do you know what strengths you have that can be presented so people demand for it?

  • Do you know your sweet spot that forms a strong personal brand which can be monetized?

  • Do you know how to create content that builds a unique identity and grows trust within your target audiences?

  • Do you know how and where to tell your story so it helps you attract opportunities? 

To succeed in the Slasher generation, you must know these things, or else there’s nothing anyone can do to help you grow your business.

Coworkers Working Together

Business without marketing is a myth. It is almost impossible to have a business without marketing... Most businesses fail because they lack marketing skills.


There are many different ways to market your business. However, one of the best ways to market your business is through content marketing.

- Markooo

Why trust me?

Because I've been there and done that.


I've been a dancer, choreographer, dance instructor, reporter, editor, founder, hair braider, nail artist, actress, and model for almost 20 years. I didn't have a mentor, and that's why I made a lot of mistakes, such as realizing how pointless it is to run advertisements at all. If I had a mentor to guide me through the process, I could have saved so much time and likely accomplished my personal goals in half the time.

All I knew to do was to constantly create content. And that content brought me opportunities.

I blogged about things I love and posted raw captures of my day on my social media channels. They became my promotional materials and earned me conversions, even when I didn't have any case studies to show for.

People wanted to connect with me after seeing what I had posted on my social media platforms. Most interestingly, it attracted headhunters to my social networks. My online presence gave me new job opportunities, transforming me from a writer to an all-rounded content director. Such authentic and consistent effort replaced the stress of trying to acquire that first client out of nowhere to generate word-of-mouth.

Whether you're trying to sell a product or provide a service for your brand, it all boils down to the same thing - you're trying to attract audiences. And if your content does well, it will naturally drive them to take action.

Unlike entrepreneurs and small business owners, what we need as slashers is not an employee or a "guru" - it is knowledge. We are willing to get our hands dirty and learn skills to build our careers ourselves. We just need to find the right person to answer our questions, give us actionable insights, and guide us on our journey.

Watch my journey here >

Content Marketing benefits


Use content to make people believe what you say.


Use content to show people you have the skills to do what you say.


Use content to reassure people that you are acting on their behalf.

Don't take years to unearth your personal brand by yourself

I know the pain of introducing yourself with all your Slasher capabilities, only to receive puzzled looks and assumptions that you're simply "not professional enough" to own a traditional corporate title.

I know how it feels to try and explain what we do to family members and be dismissed as "dream chasers" and "impractical" because our passion does not fit the conventional career norm.

But I also know how liberating it feels when people see our achievements, want to tag along, and start commenting things like "I've always believed in you! Congrats!" on our posts.

Resulting in such change is all dependent on you.

Not how hard you work;

Not how well you are at your craft;

Not how many people you network with and know;

But how well you stand out and attract opportunities.

Exploring different potentials alone takes a lot of time and results in wasted efforts. You won't get paid enough.

And you don't need me, but you need content.

I'm just the person who has created courses for you to empower yourself with content as your tool.

Joyce Tsang the Content Marketer
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