Welcome to the Slasher lifestyle:
where passion meets purpose, and freedom fuels growth.
If you’ve ever felt like you're made for more than one thing, you're in the right place.
IDENTIFY YOUR PERSONAL BRANDING & STORY
CREATE SUITABLE & EFFECTIVE CONTENT
ATTRACT YOUR TARGET AUDIENCES & OPPORTUNITIES
The Rise of the Slashers: It's time to break free from stagnation and embrace growth.
“I’m a marketer/ writer/ strategist /community builder.
And no, I don’t have to choose just one.”
You won't be satisfied with watching others start their own businesses, create multiple sources of income, and explore their potential and passions while you're still stuck in the same rut, living the same unimproved life.
By working smart and taking action today, you can turn your life around in just a few months.
I'm here to teach you how to uncover your personal brand as a Slasher through my content marketing courses. In it, we’ll discover your unique strengths, tailor your messaging to align with your passions and abilities, and apply proven frameworks designed for multi-hyphenate professionals like us—people who thrive outside conventional career definitions. You’ll learn to create effective, on-demand content that attracts opportunities directly to you.
90% of start up fail.
Two of the main reasons for failure is ineffective marketing, and not being an expert in the industry.
- Investopedia
You are your story's hero...
You may think that if everyone else has seemingly made good money by starting their own side hustles and acquiring freelance jobs by themselves, you can do it all on your own too. All you need to do is watch some YouTube videos and download some free documents.
But if that's the case, then why hasn't it happened yet? Why aren't you already a successful Slasher with multiple sources of income?
But you need a guide.
You can have great skills, but it doesn't matter.
The hard truth here is you're not seeing how much better these people are at marketing themselves than you are.
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Do you know what strengths you have that can be presented so people demand for it?
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Do you know your sweet spot that forms a strong personal brand which can be monetized?
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Do you know how to create content that builds a unique identity and grows trust within your target audiences?
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Do you know how and where to tell your story so it helps you attract opportunities?
To succeed in the Slasher generation, you must know these things, or else there’s nothing anyone can do to help you grow your business.
Business without marketing is a myth. It is almost impossible to have a business without marketing... Most businesses fail because they lack marketing skills.
There are many different ways to market your business. However, one of the best ways to market your business is through content marketing.
- Markooo
The 12-to-12 Slashers life doesn't have to be as crazy as It sounds
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🌱 Multiple Income Streams – Build a diversified portfolio that grows with you.
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🎨 Creative Autonomy – Say goodbye to permission slips for your ideas.
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🧭 Purpose-Driven Living – Align your work with who you really are.
• • 💪 Resilience – Slasher life builds skillsets that thrive through economic change.
Why trust me?
Because I've been there and done that.
I've been a dancer, choreographer, dance instructor, reporter, editor, founder, hair braider, nail artist, actress, and model for almost 20 years. I didn't have a mentor, and that's why I made a lot of mistakes, such as realizing how pointless it is to run advertisements at all. If I had a mentor to guide me through the process, I could have saved so much time and likely accomplished my personal goals in half the time.
All I knew to do was to constantly create content. And that content brought me opportunities.
I blogged about things I love and posted raw captures of my day on my social media channels. They became my promotional materials and earned me conversions, even when I didn't have any case studies to show for.
People wanted to connect with me after seeing what I had posted on my social media platforms. Most interestingly, it attracted headhunters to my social networks. My online presence gave me new job opportunities, transforming me from a writer to an all-rounded content director. Such authentic and consistent effort replaced the stress of trying to acquire that first client out of nowhere to generate word-of-mouth.
Whether you're trying to sell a product or provide a service for your brand, it all boils down to the same thing - you're trying to attract audiences. And if your content does well, it will naturally drive them to take action.
Unlike entrepreneurs and small business owners, what we need as slashers is not an employee or a "guru" - it is knowledge. We are willing to get our hands dirty and learn skills to build our careers ourselves. We just need to find the right person to answer our questions, give us actionable insights, and guide us on our journey.
You're already juggling roles — What if you could make those roles your strategy?
Content Marketing benefits
BUILD CONFIDENCE
Use content to make people believe what you say.
SHOW COMPETENCE
Use content to show people you have the skills to do what you say.
BE BENEVOLENT
Use content to reassure people that you are acting on their behalf.
Don't take years to unearth your personal brand by yourself
I know the pain of introducing yourself with all your Slasher capabilities, only to receive puzzled looks and assumptions that you're simply "not professional enough" to own a traditional corporate title.
I know how it feels to try and explain what we do to family members and be dismissed as "dream chasers" and "impractical" because our passion does not fit the conventional career norm.
But I also know how liberating it feels when people see our achievements, want to tag along, and start commenting things like "I've always believed in you! Congrats!" on our posts.
Resulting in such change is all dependent on you.
Not how hard you work;
Not how well you are at your craft;
Not how many people you network with and know;
But how well you stand out and attract opportunities.
Exploring different potentials alone takes a lot of time and results in wasted efforts. You won't get paid enough.
I didn’t start out knowing how to do this. But I chose to design a career that fit the life I wanted—not the other way around. If that resonates, I’d love to help you do the same.
