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Company background

What is JTCM?

Joyce Tsang Content Marketing is a budding boutique content marketing consultancy with a growing client base in Hong Kong and internationally. Quality, speed, transparency, and understanding are what define our services. Focusing on providing content, social media, and digital marketing strategies, Joyce Tsang Content Marketing offers its clients solutions for a wide range of content and marketing bottlenecks and educates them on what “good content” means.


When was JTCM founded?

JTCM was founded by Joyce Tsang as a freelancer in November 2020. The goal is to help people who want to create content start on the right foot with a content strategy. Find out more about Joyce Tsang here.

What is the working model at JTCM?

JTCM runs on a #teamlancing model - meaning we scout for experienced individuals in the industry (not limited to content creation) and assign them to fulfill specific client needs. We have a strong network of English, Chinese, and bilingual writers working on the team. We also have a graphic designer, a web developer, and a social media representative.

What is our content creation process?

At JTCM, we help all our clients by having Joyce sit in a 30-minute diagnosis session with them first. Joyce identifies the client's needs and tailors suitable deliverables. Deliverables may be further consultations, tailor-made campaigns (organic or paid), strategies (content, social media, and digital marketing), or retainer programs (6-months).

All content creators are briefed either with the comprehensive content strategy or given a framework and guideline overview on branding, tone and manner, target audience, content structure & objective, and the use of keywords.

After the content creator hands in their first copy draft, Joyce will make any required edits before sending it to the client for approval. After approval, either Joyce or a social media representative will help with scheduling. At the end of the month or the tailor-made campaign, Joyce will produce a report for the client. If the client continues with JTCM's service, the content creator will be provided with feedback on their content's metric performance. Find out more about our client onboarding process here.

Press Releases

Jan 2022 - 

Joyce Tsang Content Marketing 首個工作坊 自由工作者及斜槓族不可不知的內容行銷創業大法

December 2021 - 

From Editorial to Content Marketing -
Joyce Tsang Content Marketing Shares How Freelancers And Slashers Can Stand Out From The Crowd

打破迷思: 集客式內容行銷 101 - 
80 後女生創 Joyce Tsang Content Marketing 為自由工作者及斜槓族增加機會 助創業家與小商戶觸及潛在客戶


Media Coverage

  • December 2021 - 職業生涯點 Career How - EP. 41 跟 Joyce Tsang 學Content Marketing: LINK

  • March 2022 - Jessica Hong Kong - 初創品牌如何透過「內容行銷」在網上吸納客戶?市場學專家 Joyce Tsang 超詳細傳授內容行銷法則!: LINK

  • March 2022 - Telum - Telum Talks To... Joyce Tsang, Founder, Joyce Tsang Content Marketing: LINK

  • July 2022 - Motivator Music - TOP 75 SPEAKERS TO WATCH TODAY: LINK


Our top 3 Content Marketing tips

1) Be authentic - create content that resonates on a human level. No one is here for corporate messages. 

2) Be strategic - know what your content is set out to accomplish. There's no way to justify your efforts without starting off with a specific goal. (And no, sales is not a goal!)

3) Be relevant - just talking about your brand all day is not going to drive interest. People want to know how you can solve their problems. (And that starts with target audience persona understanding!)