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Press Releases
December 2021 -
From Editorial to Content Marketing -
Joyce Tsang Content Marketing Shares How Freelancers And Slashers Can Stand Out From The Crowd
打破迷思: 集客式內容行銷 101 -
80 後女生創 Joyce Tsang Content Marketing 為自由工作者及斜槓族增加機會 助創業家與小商戶觸及潛在客戶
Jan 2022 -
Joyce Tsang Content Marketing 首個工作坊 自由工作者及斜槓族不可不知的內容行銷創業大法
January 2023-
Receive Clarity To Everything Content Marketing –
Joyce Tsang Is Your Personal Remote Content Marketing Expert
February 2023-
How To Be Irresistible: Content Marketing Expert Joyce Tsang Reveals Keys To Powerful Personal Branding
Proven Framework To Master Personal Branding And Forge Magnetic Collaborations
Media Coverage
2021 -
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December 2021 - 職業生涯點 Career How - EP. 41 跟 Joyce Tsang 學Content Marketing: LINK
2022 -
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March 2022 - Jessica Hong Kong - 初創品牌如何透過「內容行銷」在網上吸納客戶？市場學專家 Joyce Tsang 超詳細傳授內容行銷法則！: LINK
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March 2022 - Telum - Telum Talks To... Joyce Tsang, Founder, Joyce Tsang Content Marketing: LINK
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July 2022 - Motivator Music - TOP 75 SPEAKERS TO WATCH TODAY: LINK
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Sept 2022 - Carol Roth - Small Business Marketing Tips in a Bad Economy (#144): LINK
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Dec 2022 - APAC Entrepreneur - Feature story - Joyce Tsang: A Highly Passionate Content Marketing Expert on a Quest to Unleash the True Potential of Content for Brands: LINK
2023 -
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Jan 2023 - Yeukai Business Show - Episode 489: Joyce Tsang | How To Plan And Strategise Your Content With Content Marketing As An Entrepreneur: LINK
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February 2023 - Authority Magazine - Joyce Tsang: Five Things I Wish Someone Told Me When I First Launched My Business or Startup: LINK
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March 2023 - Terkel - How Do I Promote a Small Business With Content Marketing?: LINK
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March 2023 - D!$rupt Magazine - What Are Some Ways to Make Money On the Side With a Full-time Job?: LINK
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April 2023 - Gallant CEO - How Can I Differentiate & Standout from My Competitors – by 12 Business Owners: LINK
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April 2023 - Marketers Talking Marketing with Jess Bahr - Navigating the Balance between Human and AI in Content Creation with Joyce Tsang: SPOTIFY | APPLE PODCASTS
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May 2023 - Marketer Interview - An Interview with Content Marketing Expert Joyce Tsang: LINK
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May 2023 - Mention in Grit Daily - What are the Most Common Mistakes New Entrepreneurs Make in Marketing?: LINK
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May 2023 - APAC Entrepreneur Vol 10 - 6 Ways Content Marketing Can Save You Money And Outperform Your Current Marketing Campaign: LINK
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June 2023 - Mention in Brett Farmiloe - What Are Some Myths About Self-Made Entrepreneurs?: LINK
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June 2023 - APAC Entrepreneur - How To Be Irresistible: Content Marketing Expert Joyce Tsang Reveals Keys To Powerful Personal Branding: LINK
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June 2023 - APAC Entrepreneur - Six Ways Content Marketing Can Save You Money And Outperforming Your Current Marketing Campaigns: LINK
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June 2023 - Pursue the Passion - HOW DO YOU STAND UP FOR YOURSELF?: LINK
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July 2023 - Key Moments - A chopcast original series - From dancer to director of marketing ft Joyce Tsang: LINK
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July 2023 - Startup Blogpost - How to Deal With Imposter Syndrome as a Startup Founder: LINK
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July 2023 - Centre for Coaching Certification - 18 Tips for Starting a Small Business: LINK
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July 2023 - Pursue the Passion - 11 Simple Hacks To Help You Stay Organized: LINK
Our top 3 Content Marketing tips
1) Be authentic - create content that resonates on a human level. No one is here for corporate messages.
2) Be strategic - know what your content is set out to accomplish. There's no way to justify your efforts without starting off with a specific goal. (And no, sales is not a goal!)
3) Be relevant - just talking about your brand all day is not going to drive interest. People want to know how you can solve their problems. (And that starts with target audience persona understanding!)