What can you expect?


Benchmarks to consider.

Let's look at some data

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Organic Content

The statistics showcase the difference a content strategy makes, based on content released just a month apart. 

Not only does relevant content drive higher reach and impressions, but it is also the most effective in increasing engagement rate and exploring new potential grounds.

Paid ads

I have been able to consistently help clients achieve a cost per click and cost per page like on Facebook at below HKD $3.* This is the result of relevant content creation, specific targeting, and setting the right ad objective.

I can also help clients estimate their Facebook ad budget based on a conversion rate of around 3%.* Clients can therefore be more in control of the results they wish to achieve.

*Prior and during iOS14 changes in 2021


Website Content

Many clients have the misconception that Google search ads are the solution to their weak corporate website. Instead, they have simply been focusing on the wrong metrics. 

At Joyce Tsang Content Marketing, we can help websites regain their health by creating effective social-to-website CTAs with relevant content. 

In turn, you can see our efforts have resulted in much lower bounce rates and much higher average engagement time. Not to mention, it has achieved a higher conversion rate than paid efforts. 

Lead generation

Most of our clients do not have a funnel, but that does not stop us from helping them with lead generation. We have successfully been able to push down CPL dramatically with our content, consistently achieving CPR on Facebook at around HKD $40 only*.

*Prior and during iOS14 changes in 2021


Basic Funnel Strategy

By building two targeting lists for one social ad, one Google search ad, and a landing page, we were able to help our client engage new audiences, effectively driving them from social to landing to purchase at just around HKD $73/ lead. 46% of those leads closed as well, driving the client's sales up by 64% that month.

The program also increased the average time spent on the website, indicating the content has successfully attracted and added value to the audiences.

Trusted Partners

All of the case studies above have been produced in-house. However, we also have specific partners we point our clients to if they are looking for other or more deliverables out of our service area.


Onion Creative -

Digital Product Studio


Votee -

Market Research

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the brand creatives - SEO content


Want to learn more about Joyce first?

It didn't take long for Joyce Tsang to be recognized in the industry. Within the first year of establishing Joyce Tsang Content Marketing, she has caught the attention of marketing people from around the world. It isn't by luck that she has acquired more than a dozen clients on her own in just 12 months.