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Joyce Tsang Content Marketing - Upskill Training

Gain new skills, extend your career


Feel a sense of instability and a lack of control, 
as though your desired life is constantly held up by the need to survive? Perhaps it's not about quitting your 9-to-5, but about having options. Invest in yourself, build new skills, and be ready for higher paying opportunities. Here's the marketing course you need from Hong Kong.

Joyce Tsang Content Marketing Upskill Training Mentee


"Joyce is an excellent and incredible mentor who can make complicated things sound so simple and easy to understand.


I did not know anything at all about social media marketing when I first started, but with her help, I could quickly grasp the basic knowledge of how to do social media marketing. And within a short period of time learning from her, I gained enough knowledge to become a freelance social media marketer and make some income.


I highly recommend anyone who has a passion for social media marketing and wants to understand that universe thoroughly to learn it from this amazing teacher!"

Why is Upskilling important?

The estimated total pay for a Content Marketing Strategist is USD $72,222 per year in the United States area, with an average salary of USD $66,720 per year.

- Salary: Content Marketing Strategist (January, 2023) - Glassdoor

The numbers are even higher according to superpath, where they state that the median annual income for a Content Marketer (full time and freelance work combined) is USD $88,256. 

63b346ae3865fc8033ee7702_content mktr avg income.jpeg

For Individuals -
That means you're leaving money on the table

Perhaps you're a copy writer, a social media manager, or an in-house marketing executive. Or you're an entrepreneur, unable to afford to hire a full-time employee to take care of your marketing duties yet.
Either way, you're someone who's been trying to take on clients while being responsible for a brand's marketing. And you feel stuck:

  • You're stuck in the daily grind and not feeling too inspired. You're pretty sure that your monthly income will stay roughly the same if nothing changes.

  • You've been wondering how you can upsell your services, generate better performances, and upskill yourself for companies to see more value in you.

  • You've come across different entrepreneurial coaching programs, and watched various marketing-related webinars. But none of them seem to give you what you need.

Because you are looking for practical skills that you can learn, develop, and use on-the-job the next day.

For Companies -
That means it makes more sense to upskill your existing team

Are you an agency owner, sales representative, account manager, or other client-facing team in the digital marketing industry? Are you struggling to advise your clients outside your agency's expertise in SEO, social media, or paid media? 


You're right for thinking content marketing knowledge can help.

  • Give clients unique suggestions, solutions, and added-value by taking on a content marketing lens.

  • Upsell clients by showing them further marketing potentials through content marketing.

  • Upskill your team to extend your service offerings and grow your agency.

Don't buy talent. Instead, invest in your staff and provide tailored content marketing corporate training to improve your services instantly. 

Joyce Tsang Content Marketing Upskill Training Mentee


"Joyce was the very first editor that I worked with. I was writing feature articles for her website and loved every moment of it because of how freely I could express my ideas and vision in curating articles; from contacting artists who I personally followed and loved, to planning interviews, and to creating the write-up and layout of the article, Joyce provided me with an immense amount of artistic liberty and space to develop my creative vision. I felt that she was able to give me timely advice and constructive criticism, but also trusted and saw me as a content creator. 


As a result, I was able to submit a feature article I wrote to the South China Morning Post summer internship program, and was accepted as a summer editorial intern. My experience working with Joyce had also indirectly landed me my current job at an international risk investigations firm, as I was asked to talk extensively about my passion for writing which I had honed there, and how I took ownership of my ideas and the articles I had written. 


Working with Joyce, I had learned the importance of establishing a personal creative portfolio, in order to build my brand and standing as a content creator. I owe my gratitude to her and how well she managed me as a remote freelance writer based in Vancouver at the time through effective communication and a highly regularized posting schedule."

Upskill training and development on
Content Marketing tactics


  • Key messaging platform

  • Target audience persona

  • Content pillars

  • Distribution channels and objectives

  • Content Marketing funnel


  • Social media data analytics

  • Web data analytics

  • Social media best practices

  • Web best practices

  • Monthly reports

  • Content adaptations


  • Customer content journey mapping

  • Facebook ad campaigns

  • Google search campaigns

  • Content audit

  • Competitor analysis

*Depending on the individual, new tactics may be tailormade. The tactics can also be applied to corporate training/ class-based mode of learning with class sizes at 5 people maximum. All individuals in the corporate training/ class-based mode will have to learn the same set of tactics together. Please reach us here for more details or tailored programs.

Training objective

  • To match your existing skill(s) with one content marketing tactic every month;

  • To help you upsell your current services/ gain a better competitive edge in the industry;

  • To teach you new practical skills so you can explore your full potential and be inspired every day!

Training outline

  • After a 30-minute diagnosis call with Joyce, she will advise the most valuable tactic corresponding the individual's existing skill from the pre, during, and post-content creation phase, resulting in a 3-month program

  • In Month 1, 2, and 3, the selected tactic from the pre, during, and post-content creation section will be tailor made to fit the individual's specific goals and objectives

  • There will be one zoom call at 1.5 hours every week, following the structure below every month:

Week 1


Going through what that tactic encompass and how it elevates content creation

Week 2


Teaching the individual on how to craft the tactic themselves with a case study

Week 3


The individual will be assigned to a demo to create the tactic in week 2 as a challenge, and to share their findings here

Week 4


The individual should now be able to create the tactic themselves, and to discuss the opportunity on implementing this into their skillset



"Joyce is a great communicator and an amazing mentor to work with. She truly understands the needs of the clients and has extraordinary intuition in strategising content marketing.  Prior development, she provides valuable pointers and unique framework for us to work with, while allowing us to be original and creative.  I am also very grateful to her detailed and constructive feedback for all of the pieces that I have developed. She has given me a safe space to make mistakes, but more importantly a lot of tools and drives for me to understand and improve my work every single time.

I am personally inspired by her knowledge and her passion in this profession and I am very happy that I get the opportunities working with her. I look forward to many more collaborations with Joyce, it is certainly my honour to share her passion in content marketing!"

Upskilling for the future

  • At the end of the 3-months, the individual can decide to graduate by creating their own service offering deck or new portfolio with their new skills, whereby Joyce Tsang Content Marketing Limited will provide a certificate and badge for;

  • The individual can decide to continue after 3 months and explore another new set of tactics from the 3 sections;

  • Apart from the individual being able to explore new opportunities on their own with the additional skills, Joyce Tsang Content Marketing will also invite best performing graduates to become paid mini mentors for specific tactics;

  • Joyce Tsang Content Marketing Limited will include graduates into the company's teamlancing network, so they can step in for client deliverables, exercise their new skill and earn an extra source of income!

Joyce Tsang Content Marketing - Upskill Training

What does it mean to upskill an employee and why do employees need upskilling?

Upskilling an employee does not only mean providing them with additional training and education in order for them to increase their knowledge, skills, and abilities to perform their job better, it also helps with employee retainment. According to PeopleKeep, 45% of surveyed employees said they’re more likely to stay at their current jobs if they were offered more training and development