Why wait around?
Gain new skills, extend your career
Attract new opportunities
Are you in the content creation/ marketing industry?
Perhaps you're a copy writer, a social media manager, or an in-house marketing executive.
You've been taking on clients yourself or am responsible for a brand's marketing duties.
But you feel stuck.
You're stuck in the daily grind and not feeling too inspired. You're pretty sure that your monthly income will stay roughly the same if nothing changes.
So you've been wondering how you can upsell your services, generate better performances, and upskill yourself for companies to see more value in you.
You've come across different entrepreneurial coaching programs, and watched various marketing-related webinars. But none of them seem to give you what you need.
Because you are looking for practical skills that you can learn, develop, and use on-the-job the next day.
Here's your way out
I have worked on both the agency and the client side, fulfilling social media, content creation, and other digital marketing duties for brands.
What I've learned is (which most of you should already know), you are often left alone and just expected to know what to do. Unless you have a strong, knowledgable, and friendly mentor who is also the direct head of your department, open to teaching you their expertise - which is very rare.
You're juggling mundane tasks with no space to learn, and asked to justify metrics when all you've been doing are executions. No one has bothered or realized that you need strategic training to provide insights and prove yourself highly valuable.
I didn't have that mentor figure throughout my career. So I had to learn it the hard way - by changing jobs every year and starting fresh in order to acquire new skills.
It was tough, but I made it a priority. I know I stood no chance for managerial roles if my CV did not have more skills to show. No one was going to serve me promotions on a silver platter. I am the only one invested in my career.
As a result? My monthly salary jumped around 15% every year. But I wouldn't advise everyone to do what I did. I only had to do that because I didn't have a person to teach me. So that's why I'm here now, hoping to be that person for you.
Knowing how to write, design or shoot can only get you that far. Being experienced with only traditional outbound marketing techniques won't do much good in the current digitalized world. If you're hoping to be a true marketer and stay competitive in the 21st century, you need to learn about content marketing.
Whether you're a freelancer or a full-time employee, you need to showcase your value to your client or employer. That doesn't simply happen with hard work. You need to provide valuable skills that differentiate you from the next person on their list. That's how you gain bargaining power.
Up your career!
Those who are lucky may get opportunities, but only those who have the skills can seize them. Build your CV, attract better roles, grow your network, and explore your full potential by learning practical new skills.
To match your existing skill(s) with one content marketing tactic every month;
To help you upsell your current services/ gain a better competitive edge in the industry;
To teach you new practical skills you can explore your full potential and be inspired every day!
Content Marketing Tactics
Key messaging platform
Target audience persona
Distribution channels and objectives
Content Marketing funnel
During content creation
Social media data analytics
Web data analytics
Social media best practices
Web best practices
Customer content journey mapping
Facebook ad campaigns
Google search campaigns
*Depending on the individual, new tactics may be tailormade
The tactics can also be applied to corportate training
After a 30-minute diagnosis call with Joyce, she will advise the most valuable tactic corresponding the individual's existing skill from the pre, during, and post-content creation phase, resulting in a 3-month program
In Month 1, 2, and 3, the selected tactic from the pre, during, and post-content creation section will be tailor made to fit the individual's specific goals and objectives
There will be one zoom call at 1.5 hours every week, following the structure below every month:
Inspire - Lecture-based
Going through what that tactic encompass and how it elevates content creation
Understand - Tutorial-based
Teaching the individual on how to craft the tactic themselves with a case study
Digest - Discussion-based
The individual will be assigned to a demo to create the tactic in week 2 as a challenge, and to share their findings here
Action - Brainstorming-based
The individual should now be able to create the tactic themselvse, and to discuss the opportunity on implementing this into their skillset
What do you get?
At the end of the 3-months, the individual can decide to "graduate" by creating their own service offering deck or new portfolio with their new skills, whereby Joyce Tsang Content Marketing Limited will provide a badge for;
The individual can decide to continue after 3 months and explore another new set of tactics from the 3 sections
Apart from the individual being able to explore new opportunities on their own with the additional skills, Joyce Tsang Content Marketing will also invite best performing "graduates" to bcome paid mini mentors for specific tactics
Joyce Tsang Content Marketing Limited will include "graduates" into the company's teamlancing network, so they can step in for client deliverables, exercise their new skill and earn an extra source of income!
Different from other coaches who call themselves "gurus", I don't only have expertise in the field, but I also have formal experience in teaching. Having been a part-time lecturer for the Advanced Diploma in Marketing and Brand Management at HKU Space, I know how to simplify complex concepts, ensuring that the individual truly understands the new knowledge taught. My passion for teaching runs as deep as my enthusiasm for content marketing, guaranteeing a learning process that perfectly marries the two.
One-on-one training is HKD$13,500 for 3-months at HKD $4,500/ month.
If the individual has friends/ colleagues who are also interested, they can join together and enjoy a class-based mode of learning.
Class sizes are at 5 people maximum, at a discounted rate of HKD $4,000/ person/ month! All individuals in the group/ class will have to learn the same set of tactics together.
Explore your full potential and learn this lifelong skill
Build your commuinty, discover your ability, simply by learning how to tell you own story.
Fill in the form to get started.