Content marketing is not post and ads.


It's about telling your authentic story with content

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What good is it if you can't scale it?

Your content shouldn't feel useless. It shouldn't feel like it was a waste of your time, effort, and money. Content should be gaining you control, predictability, and improvements. 

There are millions of "content guru" out there who promise to create good content and execute promising ads for you. But that isn't the real solution, and you know it too. The last thing you want is more content with no justification. And this is where I come in.

I help you create your content marketing strategy so that it can take you to the future.
With a content marketing strategy, you will see your content's true potential. That is how you can raise brand awareness, differentiate from competitors, and drive quality leads.



You're worried that you are paying for someone else to write and produce content that you could have created yourself. But why spend your time on it when you can delegate? I've been in the industry for almost a decade in managerial roles, so I'm sure I can bring something better to the table. 


You don't have a large budget, so you must know if your investment is worth the while. While most agencies go straight into your wallet, I will point out all of the potentials and problems from strategy down to execution, so you have the complete picture to make judgments yourself.


You have all these ideas and want to get them out ASAP. Me too! Since Joyce Tsang Content Marketing runs on a teamlancing model, I'm very hands-on with all my clients and guarantees speedy turnovers on deliverables such as decks, posts, and even pitches. 


You want a trustworthy content marketer who works with you as a partner. I am an entrepreneur myself, so I know the struggle. Conversations are only worthwhile if they provide actionable insights. And I provide such suggestions so you can stay on top of all of the tasks you have to juggle. 

Joyce is...

  • Fluent in Cantonese, Mandarin, and English, and can write in both Traditional Chinese and English.

  • A content marketer who was previously a reporter and editor in the media industry; a social media manager and head of social media in-house; and a content director at an advertising agency. 

  • A one-woman band that manages a network of freelancers through a teamlancing model.

  • A real educator. Joyce was also a part-time lecturer for the Advanced Diploma in Marketing and Brand Management at HKU Space.​

  • ​​A helpful, clear, tactical, articulate, comprehensive, interactive, relevant, and super organized mentor.

  • A BA Visual Art graduate from the University of British Columbia.

  • An enthusiastic, pro-active, and a go-getter slasher!

What others have said about Joyce

Both Julian, Bass, HK marketing team, and myself very much enjoyed meeting you over the last couple of weeks. We think you showed great creativity in thinking about expanding Zenyum and we liked your aggressive but realistic perspective on the goals that you would set yourself when running the team. When meeting you in person I liked your humble but nevertheless hustling attitude and we think you’d be a great addition to the team we have assembled so far.

Steven Wu, 
Managing Director at Zenyum

Joyce Tsang Content Marketing full body pose7.JPG.JPG

Joyce is a reliable, professional partner to work with. From taking the brief to evaluating work, she doesn’t stop challenging herself to refine strategies and deliver better work. Her hunger for knowledge and quality keeps her improving and thinking out-of-the-box. At the same time, she is also inspiring others who collaborate with her. I truly enjoyed working with Joyce and would certainly recommend her services. (Not limited to content strategy, but even to the rest of marketing, as she is indeed a driver for growth!)

Human Lam,
Client Director at ForwardPMX


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