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The inbound marketing crash course on


  • You want to learn to create a content marketing strategy and use content marketing to grow your business.

  • You want to spend your money wisely and grow your business with measurable actions, but all of the free materials you can find online are super lengthy and difficult to understand.


  • You can't seem to find any reliable benchmarks to assess, let alone base your strategies on, and videos of successful clients showing off how much they have earned really isn't helping. 

In such case, this is the crash course for you.


Effective distance learning.

Learn from home, work from home.

Access easy to understand and step-by-step materials in this course on-demand! Improve your content, increase brand awareness, and result in effective marketing for your brand. Start to create engaging pieces of content and justify your marketing efforts by attaining new content understanding, so you can build your own content strategy, social media strategy, and apply digital marketing tactics. 

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Struggling to see good content performance? 

  • You have build your Facebook page or your Instagram account, and it started out just fine. But it has bottlenecked. Now you have a lack of social media presence, is unable to drive website traffic, and you just don't know what went wrong.

  • You see competitors flourishing, but you are lost in the types of content you should produce to differentiate your branding.

  • You can't seem to tell which content works well, what metrics to track, and why some posts have succeeded. 


  • Most importantly, you feel like you're running around in circles not knowing what to action, and why your marketing activities aren't achieving your business goals.

This can all change!


If free materials helped, you wouldn't be here.

If all it takes is just to create a bunch of social media content, a lead-generation marketing campaign, and a sales funnel, we'd all be successful by now. What you need is a concise yet effective knowledge to understand the game. That's when you can result in actionable insights.


Justify your current marketing spending.

Social media marketing is not just for marketers. As anyone owning a business, you should understand the rationale behind your marketing plan to justify your investment. Stop creating more blog posts, video content, and email lists without knowing what metrics to measure and what marketing goals it can attain.

A concise yet effective 4-lesson crash course on:

Inbound Marketing

Things you need to understand to start marketing

Content Strategy

The ways to assemble the right content

Content Creation

How you should create content

Content Distribution

Where to distribute your content

Each lesson comes with...

Course curriculum:

Joyce Tsang Content Marketing Inbound Marketing Crash Course Lesson 1
1) Why you should care about inbound marketing

Traditional marketing no longer works in our current era. Until you learn what inbound marketing is and what you need to do to attract your target audiences can you beat out your competition.

Perfect for entrepreneurs first planning or struggling with their current marketing method

In lesson 1, you will learn:

  • What is inbound marketing

  • What you need to do inbound marketing

  • Tips for acing each element in inbound marketing (social media, SEO, landing, and more)

  • Downloadable checklist for assessing your business's inbound marketing achievements

Perfect for entrepreneurs and small business owners struggling to see what content works for their brand

In lesson 2, you will learn:

  • What is a content strategy

  • What you need to do to create a content strategy

  • Tips for acing each element in creating a content strategy (targeting, pillars, key messaging platform, and more)

  • Downloadable template for creating your 360 persona

Joyce Tsang Content Marketing Inbound Marketing Crash Course Lesson 2
2) Building your content strategy

Recognising who your target audiences are through creating a persona, and by creating content on social media platforms that fits their interests and behaviours.

Joyce Tsang Content Marketing Inbound Marketing Crash Course Lesson 3
3) Creating your content

Each platform is distinctive and they all require different formats of content in order to achieve good awareness and engagement rates.

Perfect for entrepreneurs, small business owners, and content creators who works with one or more social media platforms

In lesson 3, you will learn:

  • How to create content

  • What you need to do to create good content

  • Tips for fulfilling your content strategy with content (formats, copywriting, milking your assets, and more)

  • Downloadable platform-by-platform cheatsheet to create platform-friendly content 

Perfect for anyone who is looking to grow their brand sustainably with a small budget

In lesson 4, you will learn:

  • How to distribute content

  • What you need to do to distribute content effectively

  • Tips for organic and paid social distributions (content patterns, Facebook ad buys, ROI benchmarks, and more)

  • Downloadable step-by-step method to distribute, monitor, and assess your content

Joyce Tsang Content Marketing Inbound Marketing Crash Course Lesson 4
4) Distributing through organic and paid social

A balanced organic and paid social strategy is key in acing your inbound marketing game. Learn about targeting and refer to my ad buying benchmarks to set your budget and objectives correctly.

Learn. Grow. Assess.

It is not that easy to create great content, let alone drive new customers with content.
While many companies, small businesses, in particular, are quick to jump to social media channels to market themselves, I am here to tell you to hold your horses.

Online presence is vital to building a successful business nowadays. But the type of content each company should produce to earn such a presence is very different.

You often see “gurus” talking about building user-generated content with hashtags and influencers through influencer marketing, implementing email marketing to grow email lists with subscribers, or blogging to drive traffic from search engines. But have you ever stopped to question how each piece of content drives your business objectives? Or what metric signifies success? 

Creating a social media marketing strategy is a starting point. It is not enough as a marketing strategy for sustainable growth. You can produce all the content and use all the marketing tools you want, but you will not get very far without understanding your target audiences beyond their demographics. 

The key to success is to implement inbound marketing through creating your content strategy. It is time for you to truly understand what works for your audiences instead of relying on a marketing agency. It is time for you to take a step back from just thinking about executions. Most importantly, it is time for you to invest in effective tactics for marketing in our highly competitive digital landscape.

Become your own content marketer in just 4 lessons.

A complete start-to-finish guide to start creating your content strategy

Joyce Tsang Content Marketing Inbound Marketing Crash Course Recommended
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"Without a comprehensive inbound marketing framework and strategy, you are just wasting your time and your money."
- Joyce Tsang

I've grown Crabtree and Evelyn Hong Kong's Instagram with pure organic content in less than 3 months, garnering over 1,000 organic likes and 195,000 organic reach for free, just with UGC.


I've bought countless ads for both B2B and B2C companies, all of which has consistently achieved less than HKD $3 per action. All you need is a clear understanding of the game. And no, it's not just about having a content calendar or adopting search-engine optimization. 

Now is the time.

The key learning I wish for you to have after this crash course is that attention is key, not just some short-term conversions driven by influencers or promotional marketing campaigns. The way to build your product or service is not just by writing a blog, having a nice website, or adopting paid social. 
By learning how to identify your potential customers, establish your target market for your brand, and connect with them with more than just information on their demographics, you will know what content to create.

Discover ways to distribute your content effectively, making them appropriate for different online-marketing channels,  whether organic or paid. Remember, you do not need a marketing team, some fancy media management agency, or a large marketing budget to do this!