Upsell, Retain, and Stand Out with Strategic Storytelling
TURN ME INTO YOUR AGENCY'S SECRET WEAPON
Leverage my expertise
Your agency already create great content—but most undervalue the power of having a third party with a fresh perspective help advise the team to create refreshing perspectives to drive upsells, reduce churn, and differentiate your brand.
I help agencies...
Pitch Decks
I help develop, refine, and even lead pitches to potential clients—so your agency can close more deals with confidence.
Systematic Operations
Your team is busy fulfilling deliverables, but client demands often overshadow workflow efficiency, risking quality and consistency. I’ll establish clear processes to create a win-win for your clients and your team.
Content Renewal
Is your team stuck in a creative rut, recycling ideas without fresh breakthroughs? I’ll reignite their inspiration with new perspectives to elevate your content.
Beyond Campaigns: Building Foundational Content Systems
While many agencies focus on execution, Joyce Tsang Content Marketing partners with teams to strengthen the strategic backbone of your clients' content—ensuring every piece aligns with their brand vision and business goals.
1. Content-First Brand Guidelines
For clients needing to unify their messaging across teams, Joyce develops:
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Brand voice frameworks (tone, vocabulary, storytelling principles)
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Content architecture (hierarchy, pillar topics, repurposing flows)
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Cross-channel governance (adaptation rules for social/email/website)
2. Campaign Strategy Blueprints
Joyce reverse-engineers your clients' KPIs into content systems:
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Audience journey mapping tied to conversion goals
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Editorial calendars with built-in performance checkpoints
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Messaging matrices for multi-team alignment
3. Scalable Processes for Creative Teams
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Content scoring rubrics to maintain quality at scale
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Approval workflows to streamline revisions
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AI integration guidelines for efficient production
How we can work together
1) Pay-for-Work
Need help with a specific project? I’ll provide a custom quote based on the deliverables required.
2) Pay-for-Access
Get expert insights tailored to your needs—whether on-site or remote. I’ll quote based on the hours of support you need, so you can leverage my expertise throughout your process.
