How I Set Up Content Calendars as a Content Marketer

Joyce Tsang
Aug 19
2 min read

Updated: Sep 2

Joyce Tsang Content Marketing - How I Set Up Content Calendars as a Content Marketer

Do you ever feel overwhelmed by the sheer volume of content you need to produce?

Struggle to stay consistent? Or wonder how other marketers manage to stay organized while juggling strategy, execution, and creativity?

In this post, I’m breaking down how I personally set up content calendars—not just to stay on track, but to create content that actually drives results.

Want to see the full breakdown in action? Watch the original video below:

Why Content Calendars Matter

Joyce Tsang Content Marketing - What is a Content Calendar

A content calendar isn’t just a spreadsheet. It’s your strategic roadmap. It helps you:

Stay consistent across platforms
Align content with business goals
Avoid last-minute scrambling
Track performance and optimize over time

My Setup Process

Here’s how I approach building a content calendar that works:

1. Start with Strategy

Before any dates or formats, I define:

Who I’m speaking to
What I want them to feel or do
How content supports broader marketing objectives

2. Choose Your Channels Wisely

Not every platform needs daily content. I prioritize based on:

Audience behavior
Platform strengths
Available resources

3. Build Around Themes

Joyce Tsang Content Marketing - Importance of Consistency

I group content into themes—education, storytelling, promotion, engagement—so I’m not reinventing the wheel every week.

4. Use Tools That Work for You

Whether it’s Google Sheets, Notion, or Trello, the tool isn’t the hero—the system is. I keep it simple, visual, and easy to update.

5. Leave Room for Flexibility

Joyce Tsang Content Marketing - Importance of test and learn

Trends change. News breaks. I always leave buffer space to adapt without derailing the calendar.

Bonus Tips

Batch-create content when possible
Reuse and repurpose across formats
Track what performs and refine monthly
Don’t aim for perfection—aim for progress

Final Thoughts

Setting up a content calendar isn’t about being rigid—it’s about creating a system that supports creativity and consistency. Whether you’re a solo marketer or part of a team, this approach helps you stay focused, reduce stress, and deliver content that connects.