Churned accounts often look like closed doors. They’ve spent before, gone quiet, and now sit dormant in your CRM. But here’s the truth: these accounts are hidden gold. They already know your brand, they’ve trusted you once, and they’re far more likely to re-engage than a net-new lead. The difference between leaving them cold and reigniting them? Discipline. i) The Discipline Factor ii) Why Credibility Compounds iii) Practical BOFU Tactics for Churned Accounts i) The Discipline Factor There’s...

I was just at the Fintech Week event here in Hong Kong and had the opportunity to connect with many fintech companies. But behind the polished messaging and flashy booths, there’s a common thread that deserves attention. Fintechs and SaaS brands often struggle to simplify complex offerings and build trust in a competitive, compliance-heavy environment. It’s common for seasoned professionals to dive straight into technical features and benefits. However, success in today’s content landscape...

*This article is not affiliated in any way—I have no connection to either brand beyond being a customer. Why Accounting Is Vital For...