How to achieve low Facebook ads cost without having a big budget?

Updated: Oct 12, 2021

One of the questions I get asked the most is, "What can I expect to get from my $x ad budget Joyce?"

While some marketers may provide global benchmarks or stop at an estimated reach, I think there are more specific statistics to offer (because these are the numbers I can achieve with Facebook ad buying!)

Whether you're an entrepreneur looking to see how much you should be spending on your ads, or a small business owner wondering if it's just you suffering from low return on investment, here is my guide for how much your Facebook advertising should cost you!

Facebook ads benchmark

Joyce Tsang Content Marketing on how to achieve low Facebook ads cost

With the right targeting (scouted out through formulating your target audience persona) and the right content (structured through your content strategy), you would be surprised by the number of new Page Likes you can get with a budget as low as HKD $100.

If you are looking to achieve a certain conversion KPI, you can refer to the 3% conversion rate and back engineer to see how much reach you would need in order for enough traffic to trickle down your sales funnel. This gives you a much clearer picture as to how much budget you should allocate, how big your target pool should be, and if the potential clicks/ engagement suggested by Facebook is enough for you to reach your goal. Though there isn't an apple to apple comparison, I have been able to consistently achieve the numbers above for my clients from various industries.

Don't believe me? Here is my proof:

Joyce Tsang Content Marketing on how to achieve low Facebook ads cost

In just two weeks, I have helped grown the page with 126 new page likes!

As you can tell, the individual post reach isn't rocket high, but the ROI is. This can only be done with a clear objective, specific targeting, and good content. Note that each ad above only lasted for 3-4 days. The ability to create such evident results in a short period of time also relies on the three mentioned components.

No more wasted time, no more wasted money!

Struggling with expensive cost per actions? Check out this article to find your solution!

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