Updated: Oct 11
As a business owner or marketer, you know that content is king when it comes to digital marketing. But with so much content out there, how do you create content that stands out and drives results?
The answer lies in having a content strategy.
What is a Content Strategy?
A content strategy is a plan for creating, publishing, and managing content that is tailored to your target audience and business goals. It's what a brand should create based on recognizing the common ground between business goals and target audience interests. By having a content strategy, you can ensure that your content is relevant, valuable, and consistent, and that it aligns with your overall marketing and business objectives.
What problem does a Content Strategy solve?
Many businesses struggle with knowing what content they should create. Not to mention, creating content that resonates with their target audience and drives results. Without a clear content strategy in place, it's easy to create content that doesn't align with business goals or connect with the intended audience. This can lead to wasted time, money, and effort. Many businesses struggle with developing a content strategy that addresses these pain points and need expert guidance to overcome them.
Why should you have a Content Strategy?
Here are some reasons why having a content strategy is essential for any business:
1. Provides a roadmap for creating content that resonates with your audience
Without a content strategy, it's easy to fall into the trap of creating content that doesn't resonate with your target audience or align with your business goals. A content strategy helps you identify your audience's needs and interests and develop content that addresses their pain points and provides solutions.
2. Helps you stay organized and consistent
Creating content can be overwhelming, especially if you don't have a plan in place. A content strategy helps you stay organized and consistent by outlining what types of content to create, when to publish them, and how to promote them. This ensures that your content is always fresh, relevant, and aligned with your brand.
3. Enables you to measure the success of your content
A content strategy should include metrics for measuring the success of your content, such as page views, shares, and conversions. By tracking these metrics, you can analyze what's working and what's not and make data-driven decisions about your content strategy.
What companies benefit with a Content Strategy?
A content strategy can guarantee justifiable content and predictable content performances, eliminating the need for team members to waste time and effort on content execution without clear frameworks and guiding insights. It can take businesses of all sizes and industries looking to improve their content marketing efforts closer to success.
What are the results a Content Strategy can bring?
The content strategy we've built for this client has helped them realize what organic content is best for their brand new Facebook page to drive engagement, so they do not need to waste time and money on paid social. With a content strategy, they have managed to see a jump in organic reach from the two-digits to 19.1K within 3 months.
You might question why you should put in the investment when all it seemingly does it increase organic reach and engagement. But it actually means that having content strategy allows you to earn more money. Because a content strategy guarantees to help you reduce your content creation cost and increase effectiveness, which drives a much better ROI than when you create content without a content strategy.
Effective content can bring numerous benefits to a business in the long run:
Firstly, it can help lower the cost per action in ads. When content resonates with your target audience, it can drive higher quality leads that are more likely to engage with your brand.
Additionally, effective content can help build trust with your audiences. As a result, your audience is more likely to view your brand as an authority in your industry and become loyal customers.
Effective content can also increase brand awareness and build brand recognition over time. All of these benefits can lead to a stronger, more sustainable business that is poised for long-term success.
What do you risk by not having a Content Strategy?
A company without a documented content strategy is like a driver trying to get to a specific burger joint without a map. Not only will he/she make wrong turns and waste time on the road, but he/she will also likely feel frustrated, give up, and become distracted by other restaurants on the way.
Many companies think they'll still get to their goal without a content strategy. They even think they can achieve content success at a cheaper and quicker rate by guessing instead of building foundations and following a framework. What I can tell you is without a content strategy, you'll never get to where you intended. All you're doing is mistaking distractions as achievements and accepting whatever feels good as success.
You end up chasing short-term boosts and trapping yourself in the spiral of never-ending tests that lead to no scalable insights for longevity. Not to mention, a company that does not bother with hiring the right content team to conduct regular content audits and invest in content will likely fail.
I'm not the only one saying it - look at the stats.
Setting Up A Content Strategy with the Expert
At Joyce Tsang Content Marketing, we specialize in helping businesses create winning content that drives results. We work closely with clients to develop a customized content strategy that aligns with their business goals and target audience.
We conduct target audience persona research, align brand key messaging, identify content pillars and content funnel, and provide mockups to ensure that our clients' content is relevant, valuable, and consistent.
Instead of creating stand-alone posts that, as a collective, look much like a sandpit, the goal here is to treat content as building blocks that work together, resulting in something that looks much like a house.
You as a business owner must know exactly what your brand, product, and value propositions are first, as this is why people should do business with you. The answers are vague a lot of the time, and this will cause the brand to fail no matter how well their content strategy is.
If you truly want to fix the problem that you are having with your content, stop downloading free templates and searching endlessly for hacks and tricks. The real solution is to go back to square one and establish your strategy.
Whether you're just starting out or looking to revamp your content strategy, Joyce Tsang Content Marketing can help. Contact us today at email@example.com to learn more about our content strategy services and how we can help your business succeed with content marketing.