Updated: May 31
If you've been to my About Me page, you'd know I refer to myself as "the passionate content marketer". Fact is, I didn't make that up as marketing saying. The label came from people who have engaged with me, whether they are leads or existing clients.
"Great to have the call with you, love your passion and rhythm." - Anita Hung, Marketing Consultant
Thing is, I never planned for it. I simply say what I feel, in a way that I believe is the most appropriate. Without me noticing, I have been exercising the key in content marketing, which is authenticity.
1. The key in content marketing is authenticity
While a lot of us are distracted by social media channels, new content executions, short videos, and long dramas, we've lost the grit to hold onto who we really are. That is not to say we do not know what we enjoy and what we dislike, rather, we let the stuff in between take its course, without us ever nodding or saying no to it. We let things slide and we do things illogically just because it doesn't seem like that big of a deal.
For me, I just know content marketing is what I love to do and what I am good at. Not because content marketing is hip nor because it can earn me money. I say it for the simple fact that I know it works, and I like doing it.
And apparently, after all of the content I put out in hopes to educate people on this, people resonated not with the words, but with my passion. My passion trickled into my lengthy emails, my calls, and just me proudly introducing myself as a content marketer.
So when I get weary that my constant follow-ups get annoying, recipients often responded with feedbacks like "I love that you keep others updated with your progress" instead. (Thank you Bobby from AfterMath Gaming) I genuinely believe this is why content marketing works.
So, what does this have to do with you?
2. Do what you love and be you!
If you're a business owner, I believe it is just a matter of time before you invest in content marketing. But while you're still bracing yourself for it, you should know that nothing you do will work unless you stay authentic to yourself. When you talk to partners and marketing agencies, judge them not based on the flashy words they use or the big numbers they throw at you but based on their level of passion. If they can't show you their passion, it is highly doubtful that they can show yours to your target audience.
3. But passion can't pay the bills
Like ideas, it's cheap unless it's executed. Passion is the same. It needs to fuel hard work for others understand what you are capable of doing. See what I mean here:
If you're someone working 9-5 who just happened to be interested in content, social media, and digital marketing, what I hope for you take away from this is to do what you love. By doing what you love, you're not only emotionally happy but you connect with those who spread positive vibes. That is how you learn to identify with your true passion. And that is what takes you far in life.
At the end of the day, for both businesses and individuals, what matters most is not what you say, but how you make people feel. If you're interested to learn more about the importance of authenticity, click here.