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CUSTOMERS ARE NOT INTERESTED IN YOUR PRODUCT.
They are only interested in solving a problem.
Best for Beginners
I recently finished reading your book and I LOVED IT. I actually got so much inspiration from it, even when I am crafting the ads right now. And I understand that many ads are trying to copy others’ success without even understanding what Facebook is for. So I would like to create ads that are more likely to spur discussion, or even controversy, rather than talking about our products only. Thank you!